Luxury Market Upgrading, First-Line Brand Layout In Nanchang

Among the world's top names in the rush of cameras. Clothes & Accessories Cosmetics, cars came on the stage, showing a lively fashion "mainstream world". Then, the author of the book, Lauren Weiberger, launched his sister version of the "New York party season", displaying the daily work and life of the fashion elite.

Now, the scene of the light and shadow world and the novel will also slowly appear in the present Nanchang. Although most of the rich in Nanchang pay more attention to the work than the enjoyment of life, they do not enjoy their luxury. But with the growth of the new rich class, luxury goods in Nanchang will surely have a bright future.

This can be seen from the frequent visits to Nanchang from the top luxury brands in the world.

　　 The new rich class grows year by year.

In 2012, there were 9600 millionaires in Jiangxi, an increase of 600 over the previous year, and 830 billionaires, an increase of 60 over last year. In 2013, there were 9800 multimillionaires in Jiangxi, 200 more than last year, and 840 billionaires, an increase of 10 over last year. These data come from "2012 Hurun Wealth Report" and "2013 Hurun Wealth Report". The two report shows the fact that the new rich class in Jiangxi is growing year by year. From the 2009 fortune report released by Hurun to this year, the number of millionaires in Jiangxi increased by 2000 in 5 years, and the number of billionaires increased by 230.

Besides, the growth of the new rich class. According to the 2011 Jiangxi rich list, Jiangxi has 500 million fortune superrich 63. In 2012, it was still on the threshold of 500 million yuan, and the list of super rich came to 70 place. This year, this newspaper once again released Jiangxi's rich list, with 500 million yuan as the threshold, and the super rich on the list jumped to 80 place.

The growth of the new rich class has attracted people's attention and attracted the attention of the international luxury brands. Last November 28th, general manager of GUCCI Group China visited and inspected the central square of Red Valley green land. Not long ago, Louis Weedon (LV) executives from China also visited the central square of green land. In addition, CHANEL, Cartier and other international luxury brands also have the intention to enter Nanchang.

　　 Luxury goods Market upgrading

As early as 2008, some international luxury brands began to be introduced into Nanchang. At present, Cartier, OMEGA and other international luxury brands can be bought in Parkson mall, but there are many international luxury brands in Fortune Plaza.

In the Fortune Plaza, there are HUGOBOSS, POLORALPHLAUREN (Ralph Lauren), CANALI (Connally), GIVENCHY, AutaSon\ (BrooksBrothers), BrooksBrothers, PORTS, Calvinkleinjeans, MARLBOROCLAS-SICS, VERSACE and so on, which cover clothing, perfume and watches.

In addition to large shopping malls, there are also some "celebrity stops" and "famous shops" in Nanchang. Located at the golden shore of the east shore of Qingshan Lake in Nanchang, the Fash-ion shop is a famous store that has many world-class luxury brands. There are Hermes, Chanel, LV, GUCCI, Versace, Dior, PRADA, GUESS, Dujibana , Saint Laurent, FERRAGAMO, Fendi, Zegna, Fendi, etc.

Although there are many famous international products, unfortunately, these are not special counters. But with the layout of LV, GUCCI, CHANEL and Cartier in Nanchang, Nanchang's luxury market will also usher in a "revolutionary upgrading".

　　 The number of famous cars has increased by nearly 5 times in 5 years.

Compared to the layout of daily luxury goods in Nanchang, the layout of luxury cars is faster and more obvious. According to statistics from relevant departments, in the past 5 years, the number of famous car companies in Nanchang has increased by nearly 5 times from 3~4 in early 2008 to nearly 20 now. Related brands include BMW, Mercedes Benz, Jaguar, Land Rover, Infiniti, Lexus, Cadillac, Porsche, Bentley, Bentley, Martha Lahti and so on.

Nanchang car mansion official told reporters that the most popular luxury cars in Nanchang are Land Rover and Porsche, with more than 1000 vehicles on the road.

Although the number of imported luxury cars in Nanchang may not be much larger than those of the provincial capitals such as Changsha and Wuhan, the increase is alarming. Three years ago, the number of Lamborghini in Nanchang was zero. Three years later, Nanchang has 6 Lamborghini and the most expensive one is nearly 8 million yuan. According to the statistics of 2011~2012 years, the import car in Jiangxi has achieved 100% growth, ranking the top three in the country.

　　 Growing luxury customers

Ma Zhihui, director of the Economic Research Institute of the Jiangxi Academy of Social Sciences, also said that both Lamborghini and Ma Sha Sha have shown that the rich children of Nanchang have emerged in the world of top luxury goods.

Ma Zhihui said that many of the rich sons of Nanchang came back to study abroad and opened their eyes. They received good education from childhood, and their lives were excellent. They were also accustomed to luxury goods. Last year, the survey of the first rich children in China also showed that 74.7% of the rich children said that luxury goods are a symbol of status and status and must be purchased.

Only the rich children are not enough to support the development of the luxury market in Nanchang. After all, they have more opportunities to go abroad to sweep goods. So, what kind of Nanchang people are buying luxuries besides the rich children? In this regard, Xiao Yuan, a famous columnist, wrote in the "Nanchang's luxury market", "the young golden collar, the income is more than the insufficient, the pursuit of the quality of life, willing to pay a month's wages for a famous brand......"