Tianjin Department Store Breaks Through Traditional Mode And Develops Innovative Marketing Mode.

< p > nowadays, many large commercial complexes and department stores can enjoy free WIFI service under the "a href=" //www.sjfzxm.com/news/index_p.asp "Tianjin < /a".

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< p > "this is a new mode of facilitating the consumption of customers in the pformation of Tianjin's department store in the traditional marketing mode under the great challenge of online shopping, and this convenient service will be a new beginning."

The official of the Tianjin Municipal Commission of Commerce said that breaking the traditional marketing mode and developing innovative marketing track will become the trend of the pformation and development of department stores.

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< p > at present, there are 5 large commercial complexes and department stores in Tianjin, including Joy City, Galaxy shopping center, Yi Dan Dan department store, Hisense Plaza, Lotte Department store, which have realized free WIFI full coverage, and 3 department stores of friendship mall, gold Yuanbao and Wanda Department have worked out a free WIFI plan.

Binjiang shopping mall, Binjiang shopping center, Zhongyuan Department store, persuade field, department store and so on are also actively planning to promote the related infrastructure construction, improve the bandwidth, achieve the full coverage of the signal in the shopping mall of tens of thousands square meters, and provide Internet services for hundreds of thousands of people at the same time.

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< p > industry believes that new technologies must be applied to withstand the pressure of increasing profits.

Promoting WIFI, through the creation of applications and online services, will connect the store's consumption experience to a wider online community, bringing customers better consumption experience and creating business opportunities for shopping malls.

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< p > to speed up the process of providing free WIFI services in large shopping malls, the Tianjin Municipal Commerce Commission is organizing the major shopping malls to formulate specific implementation plans, and closely cooperate with the three telecom companies, a href= "//www.sjfzxm.com/news/index_c.asp" and operators < /a >, to promote WIFI application in three aspects.

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< p > one is to provide services to be combined with the business of shopping malls, and to promote the marketing of shopping malls. It is necessary to let consumers' mobile phones access to the mall free WIFI while receiving promotional information from shopping malls.

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< p > two is through the shopping mall backstage system this analysis customer group hobby, the expense track, achieves the precise marketing, the personalized service.

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< p > three is the combination of upgrading a href= "//www.sjfzxm.com/news/index_c.asp" > department store < /a > service quality, developing online and offline shopping and mobile shopping, providing shopping convenience services for different consumers.

Strive for the end of this year, most of the large department stores in Tianjin will achieve free WIFI services.

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