Esprit, Once Fashionable In Fashion, Is Now Facing An Embarrassing Situation.

< p > the chief executive of the Si Jie world took up the remark of 18 billion 500 million Hong Kong dollars, which is still a legend at the present stage.

Esprit even if the price of basic a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > has been reduced to two digits, it will be difficult to save consumers who are willing to change their minds.

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Less than P, Esprit, who once lost five fans and three fashionable young people in fashion circles, is now repeatedly caught in the embarrassing situation of being swept away from home.

Not long ago, the original Sanlitun Village, renamed Sanlitun Taigu, recovered the gold shop on the street and separated from Esprit, who had worked together for many years.

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< p > a big shopping center boss's speech, I am afraid that the fashion brand with Esprit, ONLY and VERO MODA as the representative will feel chill.

He said that the good days of the fashion brands are over. Due to continued decline in performance, it is only a matter of time before giving way to new forces.

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< p > it can be predicted that these brands will disappear from mainstream shopping centers and department stores in a short time.

However, these brands need not worry about their livelihoods for the time being, because China is the largest shopping center in the world.

A lot of newly arrived stores with no brand resources will accept these "obsolete".

Moreover, most of these shopping centers are not in the first tier cities. It is not difficult for Esprit to find their habitat.

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< p > however, with the current operation of Esprit, it is a general trend to constantly move downward.

In the retail field, such examples are numerous.

Ten years ago, Baleno JEANSWEST was once seen as a fashion.

At that time, Andy Lau was also the spokesman of Baleno.

In the underground store of Xidan's Joy City, Baleno entered the flagship store.

This positioning is just like the current ZARA and H&M.

But nowadays, Esprit has basically lost their location in the first tier cities.

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< p > like mobile phone stores and digital stores are replaced by electric providers, Esprit and other brands have suffered from their own development, but these brands are phased out by the first tier market and are closely related to the environment.

But the wave behind the Yangtze River does not mean that enterprises must wait and die.

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< p > in fact, the home appliance store headed by Suning and Gome is the most intense field that has been hit by emerging forces for some time.

It can be envisaged that Suning Appliance will not be able to turn suning.com business up to the group level if it fails to make strategic pformation. Its current situation will certainly not be lighter than that of Esprit.

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