Maxmara And Other Big Names Entered Wenzhou Times Square.

< p > the location of the original KFC in times square of Wenzhou city has been renovated recently. Is KFC upgrading in decoration or new brand entry? According to press reports, KFC, which has opened for 10 years in Times Square, has expired, and the mall has not renewed it. Instead, it will take the name of Maxmara, Carolina Herrera and so on.

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< p > this month, times square has made great efforts to adjust the brand structure.

Abandoning KFC and introducing a new big card is one of the bigger moves.

10 years ago, the commercial atmosphere in Times Square was not strong. Kentucky Fried Chicken brought many popularity in the opening of times square.

"Nowadays, the positioning of KFC is not consistent with the positioning of times square" high-end boutique department stores ", so we will not renew the lease once it arrives.

People in the era said.

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< p > according to the introduction, the location of the original KFC is more than 400 square meters, which is a long coveted position for the first floor of the department store.

"It has been confirmed to be Maxmara, Polo and Carolina Herrera.

Maxmara is located in high-end high-end women's clothing, she is similar to Times Square's Lamer, Lapair and other brand customer positioning, and the original location of Polo has opened MontBlanc's new flagship counter.

The US Carolina Herrera (Carolina Herrera) will open the first special counter in Wenzhou with 50% perfume and 50% dinner banquet.

Cocah, the largest American brand name (Kou Chi), is a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > Products luxury accessories brand, which has been booming in China this year.

According to the times, Carolina Herrera and Cocah are scheduled to open in September.

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< p > the famous cosmetics brand snowflake show from Korea, the French cosmetics brand Givenchy, and the first-line skin care product Acqua di Parma, known as the "water of Parma", also signed a contract with Times Square.

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< p > "although the performance of Wenzhou's retail industry is still decreasing in the first quarter, we can only see that the cosmetics category will not rise and fall. We can see that no matter how the overall environment changes, the cost of women's love for beauty will not decrease."

The responsible person said.

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< p > "actually we all have plans. A few years ago, we planned the brand of Kentucky's charter.

The brand we want to introduce is to guide the consumption trend of high-end consumers in Wenzhou in the next few years.

Why do people do brand expansion in today's environment?

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< p > industry analysis, each big card in the present big environment opens the new store to become extremely cautious, has inspected several times before.

The final decision to open a new store in Wenzhou is also a sign of confidence in Wenzhou's future high-end consumption.

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