"Price War" Can No Longer Reduce Inventory Pressure From The Root Cause.

< p > 2012, the footwear stocks are high, the price space is narrow, the consumption demand continues to be weak, and the competition pressure is excessive. Most footwear Brand Company can only digest the large number of < a href= "//www.sjfzxm.com/news/index_h.asp" > Treasury < /a > with the form of "price war" which is vigorously promoted. The gimmicks of each shoe brand price war have gone through a wave, and the inventory has indeed played a certain effect, but at the same time, it also affects the normal operation and sustainable development of the footwear Brand Company. < /p >
< p > due to the inability of Brand Company to control the terminal market situation, the market expectation is not enough, the price and market deviate, and the quantity of orders is very easy to exceed the market demand. This can easily lead to a backlog of inventory levels at all levels of distributors, and the stock crisis is imminent. Therefore, some Brand Company have to rely on closing stores, promotional sales, layoffs and other means to deal with the contradiction between supply and demand, resulting in the haze of inventory pressure, thus triggering market doubts about the footwear brand market and concerns about the future development of the industry. < /p >
< p > when the footwear market is facing a severe winter, some of the brand footwear enterprises are not doing their best. There is a wave of layoffs. As the famous shoe enterprise brand, Daphne group also fell into a "layoff storm" in 2012. There were 300 layoffs in the whole country, and the proportion was reduced to 10% or 12%. The e-commerce department is the hardest hit area for the layoffs. This was once interpreted as a signal for Daphne to abandon the electricity supplier industry. Under the influence of the economic downturn, the wave of layoffs continued to surge, and the layoffs of Daphne group were gradually subsided in the external response: Daphne group is carrying out the structural optimization and adjustment, which accounts for 0.7% of the total staff of the group, and Daphne will not end its business. < /p >
< p > 2012, under the influence of high inventory crisis, the sales of offline stores continued to decline, and Lining, PEAK, Anta and other sports brands went on to store "self rescue" waves, and entered 2013. Another big brother, 360 degrees, was also unable to escape the trend of closing stores. < /p >
< p > extensive extensive expansion and opening up shops have made bitter effects on the domestic brands of "a href=" //www.sjfzxm.com/news/index_c.asp "shoes > /a" sports brand. Relevant analysts have pointed out that the major brands of shoe brands are related to sales and marketing channels, and that the operation by means of hierarchical distribution mode often leads to backlog of inventory, and can not be adjusted and digested in a timely manner just like direct stores, so that they are hit hard when the economy is weak. < /p >
< p > when the high inventory crisis meets the sales peak season at the end of the year, the "hunger marketing" of each shoe brand will come together. Hongxing Erke, Anta, Lining, PEAK and other major brand sales will be surging and unusually hot. Coincidentally, most of these sales will play the slogan of "the lowest price in the whole field" and "let's promote sales". The effect of companies actively digesting inventory is also gradually emerging. The warm sales of this temporary sales didn't seem to have alleviated inventory pressure from the root cause, and the sluggish shoe market has become a difficult part of Brand Company. < /p >