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Li Ningchao Light Tenth Generation Running Shoes Heavy Release

2013/4/18 9:13:00 34

Lining Sporting GoodsDomestic Sports BrandLining Sports Shoes

In the afternoon of April 17th, it was called "Lining runs lightly and wants to run." Li Ningchao ran away from the tenth generation. shoes A press conference on the media experience of light journey was held in Beijing. Born in 2005, Li Ningchao light products, after 8 years of experience and 9 generations of sublimation, finally ushered in the blockbuster release of ultra light tenth generation products.



Dynamic music, light steps - the two dancer's running dances on the treadmill played the prelude to the conference. The famous radio host Yu Zhou, Lining, chief executive officer of running strategy, Su Rong, and senior design manager of Lining shoes product design department (running track and field). Designer Sun Jingyi, the three person on the spot interpretation of super light talk show, opened the curtain of the conference.


"The first pair of ultra light running shoes in 2005 was born. Lining The ultra light team has been working on creating agile, balanced and smart running products. Su Rong has seen the brilliant development of the 1-9 generation ultra light series running shoes products on the spot. "The latest ultra light 10 generation products are more concerned with the experience of runners, and can really let runners experience the simple and pure and light running feeling that they want to run away."


Participated in the design and change of the ten generation ultra light products, designer Sun Jingyi has the most say for the design of Li Ningchao's light family. Speaking of the technical features and highlights of the tenth generation ultra light running shoes, Sun Jingyi explained in detail: the inspiration comes from the Chinese herbal medicine package and the stirrup's cross binding design, which improves the support and stability of the running shoes. The upper part of the shoes is covered with MonoMesh cloth, which is breathable and comfortable by the sandwich net cloth, and the leading high-tech material in the men's running shoes is carbon fiber, which greatly increases the toughness of the running shoes.


At the event site, not only do you share the sense of running and product experience, but also experience the sensory experience of five areas, such as "view, listen, smell, taste, touch" and so on.

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