Rapid Growth Of Market Scale And Increasing Investment In Shoe Enterprises

Compared with the traditional sports shoes products called "touring shoes", the outdoor sports series is only a minority in the sporting goods family. However, in recent years, the market scale of this field has increased rapidly, and some shoe companies in Quanzhou have been pforming or increasing investment to produce outdoor sports products.

As one of the few enterprises producing outdoor sports products in Quanzhou earlier, after a difficult period of market opening, the company began to taste the sweetness of the outdoor sports market.

Today, 4 brands and more than 1000 franchised stores are under way.

In addition, the steady shoe industry Co., Ltd. has increased investment in vulcanized shoe production line.

The production of outdoor sports shoes is gradually favored by some enterprises.

Comprehensive sports products enterprises have also increased the production and marketing of outdoor sports products.

According to Hu Licu, manager of PEAK group planning department, the proportion of outdoor sports products in all products has been increasing in the past two years. Currently, outdoor sports products account for 5%% - 8%% of their total products, including outdoor sports shoes and windbreaker for outdoor mountaineering.

The proportion of outdoor sports products has also increased in the past few years, for the seven wolves sporting goods company, which is positioning the brand in the fashion movement.

"Outdoor sports now account for about 5%% of all our products.

Outdoor sports products are mostly to meet the general outdoor leisure needs, and outdoor products with fashionable elements have a good market.

Seven wolf marketing department Xu Wenjie said.

The director of the camel advertising company monologue said that the outdoor sports series of many sports brands in Quanzhou have been widely used. 5%% 8%% is the prevailing proportion of major brands in outdoor sports at present, reflecting the demand for outdoor sports products in the consumer market.

He believes that the domestic outdoor sports market is still in the initial stage of growth. Only a small number of professional groups who are keen on outdoor sports and travel have high requirements for outdoor sports products. Most consumers' demands for outdoor sports products are still satisfied with the demand level of participating in general outdoor travel and leisure activities.

Therefore, the sports brands in outdoor sports products are mainly based on the general leisure outdoor sports products, and the market space is very large.

For outdoor sports market, Chen Ruidian, general manager of the company, believes that at present, there are few domestic brands and large market space, but for domestic brands, outdoor sports products can only compete in the middle market space.

"In fact, a pair of high-end professional outdoor sports shoes are often more expensive than a pair of famous brand sports shoes, so the field of professional outdoor sports is currently concentrated in the first tier cities."

Chen Ruidian said that in view of the current situation of China's outdoor sports market, he divided his outdoor sports products into several positions, including the production of his own brand and the agent production and operation of foreign brands.

It is said that the brands now run by lad are camels, jubilation from the United States, kangaroos from Italy and St. Valentine in Britain.

"Domestic outdoor sports will develop more rapidly in the next few years. When we have a solid foundation for market channels, we will have our own market."

Chen Ruidian said.

According to the introduction, outdoor sports products include shoes, bags, tents, sleeping bags and other outdoor appliances besides shoes.

"Before 2000, the vast majority of consumers did not know much about tents and sleeping bags.

Nowadays, with the increasing number of outdoor sports and outdoor activities, these products show an increasing trend in terms of market size.

He said.

According to statistics, the annual turnover of global outdoor products is as high as 32 billion US dollars. In China, the annual sales volume of outdoor products market has increased from less than 300 million yuan in 2002 to 1 billion 300 million yuan at the end of 2007, but the growth potential is still very large.

At present, the outdoor sports series is only a small part of the sporting goods industry in China, accounting for only about 0.1%%. In western developed countries, outdoor products account for 15%% - 20% of the sporting goods market.