Dialogue With Denmark Leads Chinese Design To The Future

"I can say with great responsibility that China is designing other than product design.

On the 17 day of this month, "the design business week 2012" Southern China media meet, Hongkong famous advertiser and designer Huang Bingpei (also known as "another mountain person") commented on China's design strength.

Huang Bingpei added that in the London Design Festival, which was just concluded recently, "China Design in London" splendor, which shows that Chinese design is attracting more and more attention in the international market. But at the same time, it is important to ignore that China's design industry still lacks a systematic business strategy.

Huang Bingpei also pointed out that from December 3rd to 8, the "Design Week" 2012 will be held at the Wanchai Convention and Exhibition Center in Hongkong. There will be more than one hundred creative pioneers, business leaders and marketing experts from all over the world in the design industry, creative industries, brand planning.

Tao Weilian, the representative of "Design Week", said that "design week 2012" first invited Denmark as a partner country, and there will be many designers from Denmark to share their experience with us.

Chinese designers should be rooted in the eastern culture and cannot be led by western culture.

Located in northern Europe, long winter night has developed brilliant furniture and product design, many of which are internationally renowned.

This year's "Design Week" invited a number of excellent Danish designers and brand owners to come to Hong Kong, including the Johannes Torpe Studios founder Johannes Torpe, the famous furniture brand Fritz Hansen and the chief executive officer Jacob Holm for the design office of the US space agency, and the Lego toys (LEGO) office as the Rosan Rosan founder of the playground, the world's chief executive officer and chairman of the world, and the director of creative design, such as Carlsberg, Microsoft, Coca-Cola, IKEA home, etc.

The architectural and cross boundary Danish design portfolio KiBiSi, the founder's two Lars Larsen and Jens Martin Skibsted, the British genius architect Thomas Heatherwick will analyze the philosophy of sustainable development of space and people's livelihood in recent years.

KiBiSi is one of Nordic's most influential multi media design firms. Its works include furniture, household goods, bicycles, aircraft and so on.

In recent years, the works of Thomas Heatherwick include the Olympic flame of London 2012, the British Pavilion of the 2010 Shanghai World Expo, and the red double decker buses of the new generation in London.

Tao Weilian said, "this year's"

As in previous years, a number of internationally renowned designers will come to participate, including Rosan Bosch, a famous artist and architect from Denmark, a famous German high-tech product designer, Richard Sapper, Japanese advertising creative director Masashi Kawamura, Chinese designer Ma Yansong, etc. the elites of these design circles will analyze the development trend of the industry on the "Design Week" and show the successful way of combining design with brand operation.