"Internationalization + Professionalism": China'S Children'S Exhibition Promotes The Development Of The Industry

11-13 October 2012, the industry is looking forward to it.

Brand licensing Hall of China children's show and China Toy Fair.

The overall scale of the three major service platforms has increased by 35%. The exhibition area has reached 83000 square meters, the number of exhibition digits has exceeded 3800, and the number of exhibitors has exceeded 1000.

In order to further improve the professional standards of market segmentation services, the China toys and Baby Products Association, on the basis of successfully holding the China Toy Fair, has made intensive exhibition of baby products. It has extended horizontally into the China children's exhibition. At the same time, in order to guide the sustained development of the industry and speed up the improvement of the industrial chain, the association also specializes in building a brand authorization hall, and promotes the deep and effective integration of toys, baby products industry and related industries, so as to provide new opportunities for the healthy development of the industry.

As an international professional exhibition platform that "the industry partners attach great importance to, the global brands collectively rush to the beach, the production area exhibition group is gathered and the industry is gathering high level", this year's China baby show scale doubled and expanded. The debut of the baby and children products brand and enterprises at home and abroad is showing the growth of well injection, new enterprises, new brands, new products, new topics, new benchmarks and new heights. In 2012, the China children's show was wonderful, colorful and innovative.

Strong joint efforts to open up a new mode of international cooperation for children's show

In 2011, the China Toy Association was renamed the China toys and Baby Products Association successfully. The China children's fair was successfully established independently and successfully filled the field of baby products in mainland China.

The lack has aroused strong repercussions in the industry, and has won the attention and recognition of many partners.

At the end of 2011, Cologne Exhibition (China) Co., Ltd., in cooperation with the association, was jointly organized to jointly build the 2012 China children's exhibition. The two sides should maximize their complementary advantages and integrate efficiently the resources of children's products exhibitors and buyers, and accelerate the development of China's children's development to high quality, high level international professional exhibitions and famous brands in the industry.

International brands gathered for the first time ever.

Represented by the "baby boom" brought by "dragon baby", China's fourth baby boom has arrived on schedule. Experts predict that the peak will last until 2015, and the baby products industry will show vitality.

China's huge rigid demand has attracted more and more attention from international brands, and has expanded the international platform of China's baby show to expand the market in China and even in Asia.

This year, the number of international enterprises and brands in China's baby show has increased by more than 60%. Germany's Cybex, ABC Design, Eurokids, Pouch, the United States the first year, Norway Stokke, Spain Baby Auto, Italy Baby, Switzerland, Denmark, South Korea, Taiwan, China and other countries and over more than 20 countries and regions will be the first to focus on the brand, and for many years, Italy, China, UK, Italy, Holland, Holland and so on have been expanding their booths.

It is well known that over the years, all the exhibitions held by the association will gather a large number of professional audiences such as overseas brands and general merchandise stores. This year, following the trend of globalization and the requirements of international organizations and enterprises, China baby Expo has launched the "international exhibition area for the first time" for the first time, helping overseas brand enterprises that have not yet been able to enter the Chinese consumers' vision to test the water market in China, and first understand the needs of Chinese channel providers and consumers, so as to improve the design and function of baby products, adjust product positioning and brand appeal, explore new cooperative management ideas, and make full preparations for preparing for the Chinese market.

At present, the recovery of overseas demand is slow, and the global economic situation is still grim. As an industry spokesperson, there is a long way to go to promote the development of domestic and foreign sales of infant and child products enterprises.

This year, the association has stepped up its efforts to promote and support export oriented enterprises, and helped those companies that focus solely on exporting to seek breakthroughs in new business models and promote the healthy and sustainable development of baby products industry.

This year, the "two-way internationalization" orientation of China's baby show has been highly recognized by the industry. Hundreds of export oriented enterprises seeking pformation have made collective appearances, and the enthusiasm and quantity of exhibitors have reached a new high.

They not only need to stabilize overseas channels, but also hope to successfully open up the domestic market. At the same time, they attach great importance to the natural advantages of the three major service platforms of the association in the same period, and communicate with counterparts on the same trend. They are actively trying to integrate with brand licensing so as to enhance the added value of products, enhance their comprehensive competitiveness and accelerate the pformation and upgrading of enterprises.

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The size of children's car seats and children's safety seats is the highest in mainland China.

This year, all the data of China children's show are red, showing that the scale has increased by more than 100%, and the number of new exhibitors has reached 66%. The exhibition covers more than 100 subcategories and covers all fields of baby products.

In the face of the rapid development of the baby market and exhibition,

On the basis of maintaining the advantages of children's cars, the organizers expanded horizontally to optimize the allocation of the exhibition area, and launched the "children's safety seat area", which ended the history of the children's safety chair industry without international professional promotion channels.

The launch of the "children's safety seat area" has attracted nearly 40 active children's safety seat enterprises and brands at home and abroad. The overall scale has jumped to the top of the mainland's similar exhibitions. The new exhibitors accounted for more than 70% of the total. The scale advantage has created a good display effect for the enterprises, providing more creative, selling and vitality products for the purchasers, creating the best business platform for children's safety seats to "trade, communicate and make friends".

Working with local governments to accelerate brand growth in the region

In order to promote the development of industrial clusters and bring into play the scale effect of production areas, the association has been working with local governments and associations of all major producers of baby products to help enterprises actively "go out", encourage independent enterprises to innovate independently, and develop "foreign trade and domestic sales" channels at the "doorstep" to enhance cluster brand influence.

This year, the China children's exhibition again gathered in Pinghu, Pingxiang, Shucheng, Hanchuan, Kunshan, Ningbo, Zhongshan, Cixi and other production area exhibition groups, and actively organized outstanding local enterprises, to carry the annual new baby cars, safety seats and baby supplies to participate in the exhibition, promoting regional brands.

It is worth mentioning that the scale of collective appearance of enterprises such as Pingxiang and Ningbo has doubled, showing the increasing centripetal force and appeal of the exhibition.

Special zone promotes new products to guide enterprise innovation and development

"Innovation" is the eternal theme of the industry. In order to encourage enterprises to be bold in innovation and lead the industry trend, the China children's exhibition has set up a new display area of over 100 Ping, focusing on promoting the unlisted and newly listed products of high-quality exhibitors. The world's first electric baby carriage, the first four wheeled automatic lock design trolley, the children and adults instant pfer folding bike and the installation of children's safety seats with only 3 seconds will be fully unveiled.

At the same time, the toy star "competition", which has been held for 10 years, has been renamed the "Star" competition this year. Toys and baby products have been selected for the first time. Infants and young children's products have been selected separately for the first time, attracting baby carts, child safety seats, sucking devices, toilets, heaters, dining chairs, game beds, infant safety protection beds and other brand enterprises to take part. Through the online voting and expert assessment, one hundred new gold, silver and bronze products will be displayed at the scene. The audience will be honored to enjoy the new product celebration of baby products industry.

Take social responsibility to ensure children's safe travel

At present, with the rapid growth of private car ownership in China,

Get unprecedented attention.

Especially in July 1st of this year, when the national standard of motor vehicle child occupant restraint system was first implemented, children's safety seat brands and enterprises were springing up rapidly, and children's seat and peripheral products industry showed a flourishing situation.

In order to contain bad businesses and inferior products and ensure children's safe travel, the association is brave enough to shoulder social responsibilities, launch a high-profile child safety seat brand self-discipline commitment activities, and take the lead in jointly signing the self-discipline undertaking with the children's safety seat brands, production enterprises, channel providers, retailers, and the mass media, so as to promote the safety management of children's safety seats, and guide consumers to understand and correctly use child safety seats, so as to reduce the "tragedy" in the car.

The combination of "exhibition" and "association" will boost the "qualitative" leap of the industry.

To promote the leap forward development of baby products industry, while building a one-stop business platform for "developing new products, pushing enterprises and tree brands", the association has carefully planned and organized a series of exciting activities, involving channels, brands, management, quality control, design and other aspects. It has brought forward advanced management experience and forward-looking business philosophy to all exhibitors and spectators, adding more brilliant points to the industry.

This year, the two - year industry conference was held at the same time.

More than 700 industry elites will gather together, will jointly take the pulse of the global economic trend, explore the industry development strategy; "China animation brand authorization Summit Forum", select "2012 potential market potential 10 big cartoon images", boost infant and child products enterprises through grafting authorized brand to achieve value promotion; and the first gold medal channel forum is attracting the world's largest toy and infant products retailer Toys R & amp; e high level, for the first time to share the successful experience of its channel design, evaluation and optimization, to help baby products enterprises optimize the channel mode, and achieve win-win development with partners.