Australia CE Brand "Decisive Battle Peak" 13 Spring New Product Order Will Look Forward To 2013 New Start.

Marketing conference site

On the morning of 11, CE brand convened a brand marketing conference. General manager Wei Xiaodong first came to power to deliver a speech, summarizing the development report of the brand in the first half of the year.

In 2012, under the influence of foreign economic crisis, the domestic children's market was in a slump, and the development was very slow. However, the CE brand was able to highlight the tight encirclement, and won the warm response of the market with differentiated product advantages, love brand concept and excellent marketing methods, and pushed the brand into the peak of development.

The theme of this conference is "the summit of decisive battle". It aims at the time of rapid development of the brand, condenses the strength of the elite colleagues, and restores the peak of the market with the trend of breaking the wind, so as to achieve the leaping development of the brand.

At the same time, Wei also pointed out that the future development strategy of CE brand will be upgraded in four directions.

Will strengthen the product superiority, this spring new product has integrated the richer cultural flavor, has enriched the market to have the product which the quality and the style lacks, will occupy the difference market, will bring the more competitive product for the dealer; second, in the second half year, CE will devotes to the new generation terminal image research and development upgrades, infuses the new fashion concept, further enhances the store overall appearance, enhances the customer enters the shop rate; third, in view of the market operation, the terminal operation development, the CE brand will launch the retail operation management center and establishes the commodity department, will work hard in the retail link, the most direct enhancement shop performance; fourth, the modern brand development has a big flaw, the product developer knows very little about the market, mostly relies on the speculation. First, CE

In view of this phenomenon, CE will import the ERP system to collect and feed back the market information in various regions in real time, so as to meet the needs of the market and gain information superiority for the new development.

Under the strategic analysis of Wei general, the road to success of CE brand is in front of us. It inspires the ambition of the presence agents and is optimistic about the future market of CE.

Xie Lei, director of the brand marketing department of CE, pointed out that the market environment in 2013 is still grim, CE brand deepening product differentiation, upgrading terminal image system, focusing on terminal retail link, and starting the ERP system fully, will help the brand to enrich itself, enhance competitiveness and realize the comprehensive upgrade of the brand.

At the same time, the brand marketing department pays attention to the implementation of terminal monopoly system, and directing and correcting the landing implementation of the terminal system, with a view to improving the implementation and normal operation of the monopoly system and realizing the standardized development of the brand.

At the meeting, the clothing department and shoe research and development department also analyzed the design concept of the spring new product and the market trend in 2013.

Before the development of new products, R & D personnel visited many regional markets, face-to-face exchanges with dealers, absorbing popular information from the market, rationally formulating the proportion of each style of products and meeting the needs of the market.

This spring children's shoes, CE with "relaxed, light, happy" as the design concept.

With "fashion" as the main style, we will launch the market in an all-round way, give Chinese children healthy, comfortable and fashionable growth equipment, and lead the brand to the first place of the domestic children's products fashion brand.

The order will last for 3 days. Under the short journey, CE's agents and distributors choose products that are suitable for sale in their respective regions.

2012 of the journey is still going on, and looking forward to 2013 is a brand new start. But what remains unchanged is the determination of CE colleagues to move forward.

Born from love, CE walks with love and leads the brand to a more brilliant peak.