Japanese Fashion Brand Is The Typical Representative Of BAPE Trend Culture.

Japan's Harajuku brand Bape is definitely a typical representative of the trend culture. Despite its different opinions, the success of NIGO is obvious to all.

In 1970, a boy named "long tail Chi Ming" was born in Kao Qi, Kun Ma Prefecture, Japan.

In November 1993, he founded the brand named "A Bathing Ape in Lukewater".

The full name of BAPE means ape man who lives comfortably.

The most famous brand slogan also comes from movies.

And other Harajuku.

Nigo also graduated from Tokyo culture.

College, but BAPE's LOGO is not designed by him, but an important figure in Harajuku culture. NIGO's good friend, Nakamura Shinichiro, a famous illustrator who also likes the movie "planet of the apes", has spent a week designing it, nicknamed SKATE-THING.

BAPE, based on ape head, played with a lot of changes, and began to see that it still felt quite individual. Compared to COOL, however, it was too much to see, and it was all copied. The quality is no longer a bad word to describe.

Bape also started with T-shirts, and each style only produced fifty pieces, thirty of which were distributed to employees and friends. Only a small number of them came to the market. How did he earn money when asked to come to the market?

Not for the purpose of making money. In fact, it is NIGO's own brand.

Because he had many other jobs at that time and his income was not a problem, he insisted on the quality of the product, and wanted to do something that could satisfy the people around him. NIGO said in many interviews that money was never the first in his mind.

At the beginning of 2 years or so, Bape was designing T-shirts. Because of its unique design, quality assurance and limit, it can display its personality, so it gradually gained a little fame among the Japanese Chaozhou people, then began to design other garments slowly.

98 years, the Japanese king of human nature - Takuya Kimura dressed in BAPE clothes in TV advertising, BAPE in Japan quickly set off a surge in Japan, after Asano Chunobu, one color yarn and many other Japanese artists across the BAPE over television, Hongkong Taiwan area also has many artists, such as Andy Lau, Edison Chan, Cecilia Cheung and so on.

BAPE, who recently loved Show Luo, was almost a * BAPE.

In fact, many Japanese artistes in Hong Kong and Taiwan have not worn BAPE very much because they wear too many people and have no sense of individuality. Unless it is a very classic style or hard to get limited edition, the trend is largely following the trend. People will follow suit when they are popular, but they will not wear it after a while, but no matter what others think of themselves, others are looking at the comfortable people who are really stylish.

BAPE officially started in 2001

BAPY (Busy Working Lady) shows the group facing young OL and has nothing to do with the original source of inspiration.

The designer of BAPY is KIKO. The costumes are all lovely elements, such as ice cream, leopard print and so on.

The theme of the recent spring and summer is the tongue sticking skull called Chlo Chan.

This little monkey named BABY MILO is a representative work of BAPE's toy series. There are special concept shops, besides BAPE, it also appears on women's wear and children's wear lines.

BAPE's shoes BAPESTA is also a hot selling product, with a relatively simple style, mostly changing on the pattern.

However, Bape is definitely not just one.

Despite the successful development of clothing, NIGO has developed a series of concept shops, from hairdressing shops, coffee shops and galleries to MILOSTORE, which is the kingdom of Bape.

NIGO can be so successful. According to himself, it has always been based on its own preferences, without considering the needs of consumers or the market reaction.

But every time the effect is surprisingly good. For many of the same original brands, it is a bit of a long way to say nothing. After all, it is impossible for most people to run a brand without making money.

Another important reason for the success of NIGO is that he is also an important promoter of the trend culture. He has been committed to introducing the international trend art into Japan, and actively collaborating with various art and design or business units to promote the trend culture. Naturally, the brand of Li's family is naturally needless to say. Everyone is not a classmate or a friend. Cooperation has never been interrupted. Other Pepsi Cola, ADIDAS, Microsoft and so on are the topic of conversation every time, and the latest cooperation is to collaborate with the famous American street graffiti artist KAWS to produce a series of products.

However, many people think that BAPE is not a big deal, it is just a matter of opportunistic design. The elements used will not return to popular things, such as camouflage, cartoon image, etc., and it will be used repeatedly and bombardment on all products.

Secondly, most of Bape's costumes are basic, and at most they vary in pattern, material and packaging. They are not designed and tailored. They can not be regarded as fashion design at all.

One of the things that most people have to blame is that most of Bape's things are imitated. They say they are paying tribute to their predecessors.

Jeans copy Levi 's'; shoes copy Nike Air Force I; CONVERSE's ALL STAR; there is nothing special about itself.

The logo of BAPESTA is CONVERSE + Nike.

And all the products that Bape imitated were actually hot selling styles, but only with their own logo or pattern.

In fact, the design of the original thing is copied to copy, this is nothing, do not go too far on the line, although BAPE is too obvious, but the success is relatively successful, after all, BAPE can not invest a lot of money to study their own shoes, and the imitation shoes can also sell, NIKE is silent.

Although BAPE is very heavy in imitation and plagiarism on some products, it is very creative in store decoration and product packaging, and the most important thing is quality control.

Because NIGO repeatedly stressed that BAPE sells not clothes, but the way of life and the quality of life.

Therefore, the quality of BAPE products has always been guaranteed, and we must stick to the limited number in the plan to cooperate with PepsiCo.

When consumers in Hongkong were selling BAPE products and ignoring the concept of life represented by BAPE, NIGO resolutely turned off the first overseas store.

In fact, as long as NIGO agrees to produce more products in every plan, he can earn more money than he did now. But he did not do so. This pursuit of detail and quality has made BAPE respected and successful all over the world. It is worth learning from the tide of domestic brands.