Clothing Brand Named After Designer (5) -- Givenchy

Brand identity

Its mark is a modified combination of four "G" letters, and the boldface G Ⅳ ENCHY can be called Givenchy's golden signboard.

Classic, elegant and fashionable, which is called France latest fashion The style of Givenchy, a gentleman in the world. In 1952, Givenchy was officially born in France. It was named after Hubert de Givenchy, its founder and the first chief designer. For decades, this brand has maintained an "elegant style", and has almost become a synonym for "elegance" in the fashion industry. Givenchy himself was always elegant and clean on any occasion, so he was known as the "gentleman in the fashion industry". Until July 11, 1995, Givenchy announced his retirement after his last high-level fashion conference.

Givenchy's exhibition is unprecedented and unforgettable. It is "fashionable, simple and feminine" - people have revisited the essence of the brand's style over the years in his vivid and elegant female image.

Meaning of 4G design style

Gneteel (classical), Grace (elegant), Gaiety (joyful), Givenchy (Givenchy)

Brand characteristics

Givenchy, who has been famous in the fashion industry for more than 30 years for its luxurious and elegant product style, has always been a leader in the fashion industry. Givenchy's 4G logo represents Genteel, Grace, Gaiety and Givenchy respectively, which is the brand spirit given by the French design master Hubert de Givenchy when he founded Givenchy. Today, Givenchy's 4G spirit has not changed, although it has experienced different designers.

Givenchy's design can be reflected from the classic beauty Audrey Hepburn. Givenchy and Audrey Hepburn met in 1953. From a simple customer relationship, they developed into good friends because they appreciated each other's talents. along with

In the last 40 years, Givenchy not only designed daily clothes for Hepburn, but also designed the clothes Hepburn wore in films, including Roman Holiday, Pearl, Sweet Girl and Stealing the Dragon to Phoenix.

The L'lnterdit perfume launched in 1957 was especially designed for Hepburn. Givenchy's elegant style is more or less a reflection of his personality. Bright and modest, coupled with the romantic affection of the French, Givenchy has won the reputation of "a gentlemanly gentleman in the clothing industry". He once said that "real beauty comes from respect for tradition and admiration for classicism", which also accurately describes him as a perfectionist and the essence of his design.

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Clothing Introduction

Givenchy has always been regarded as a symbol of elegance, nobility and refinement. Inheriting the famous traditional design style of this brand, the men's wear series in spring and summer of 2005 added a new element: modern and confident masculinity. Unique fabrics and exquisite production techniques are used to reproduce the contemporary design of men's clothing. All the series adopt black, light blue and gray colors, and are decorated with pure bright summer white; The lining is a single, bright, strong dark red, which conveys Givenchy's persistent refined and elegant temperament.

Liv Taylor's fairy princess in The Lord of the Rings. Dressed in a black backless Givenchy evening dress, with thick black hair and blue eyes, Taylor looks like a stolen beauty. Everything is so perfect, which is what every woman hopes. She hopes she is as beautiful as Taylor.

Givenchy, who has been famous in the fashion industry for more than 30 years for his luxurious and elegant product style, has always been a leader in the fashion industry. Givenchy's brand style has been fully demonstrated in Audrey Hepburn. Since Givenchy entered China, she has won the favor of thousands of female consumers. A few days ago, Givenchy cooperated with "Elegant 100", a new online shopping mall for high-quality home textiles and daily necessities in China. In the future, both parties will work together to create more elegant and comfortable life attitudes for Chinese women.

Product series: men's wear, women's wear, sportswear, sporting goods, jeans, leather accessories, accessories, perfume, home accessories Givenchy brand story In that era of elegance and drama, when the name of Givenchy (G Ⅳ ENCHY) is mentioned, people first think of elegant and high-end fashion, and at the same time, Audrey Hepburn's beautiful figure comes to mind, Perhaps it is precisely because of the start of fashion, the magic mirror like G Ⅳ ENCHY cosmetics make people feel fresh creativity and deep understanding of women. G Ⅳ ENCHY, who has been famous in the fashion industry for more than 30 years for his luxurious and elegant style, has always been a leader in the fashion industry. Although Givenchy (G Ⅳ ENCHY) has retired, his successor still shines his brand and does not lose its reputation.

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The 4G logo of G Ⅳ ENCHY represents Genteel, Grace, Gaiety and G Ⅳ ENCHY respectively, which is the brand spirit given by the French design master Hubert de G Ⅳ ENCHY when he founded G Ⅳ ENCHY. Today, although different designers have gone through, the 4G spirit of Givenchy has not changed. Some people say that the design of G Ⅳ ENCHY can be reflected from the classic beauty Audrey Hepburn. G Ⅳ ENCHY and Audrey Hepburn met in 1953. The original customer relationship developed into good friends because they appreciated each other's talents. Over the next 40 years, G Ⅳ ENCHY not only designed daily clothes for Audrey Hepburn, but also took charge of the clothes Audrey Hepburn wore in films, including Pearl, Sweet Girl and Stealing the Dragon and Phoenix. The L'lnterdit perfume launched in 1957 was especially designed for Hepburn. The luxurious and elegant style of Givenchy is more or less a reflection of his personality. Cheerfulness and modesty, coupled with the romantic affection of the French, make Givenchy (G Ⅳ ENCHY) win the reputation of a gentle gentleman in the clothing industry. He once said that "real beauty comes from respect for tradition and admiration for classicism", which also accurately describes that he is a perfectionist and becomes the essence of his design.

Hubert de G Ⅳ ENCHY, founder of G Ⅳ ENCHY, Chinese name: Yu Beier, De. Height 198

Born on February 21, 1927 in Beauvais, Normandy, France, an art family. He showed his artistic talent when he was young. When he was ten years old, G Ⅳ ENCHY visited the clothing hall of the Paris International Fair, and decided to

Become a fashion designer. In 1945, when he was just a student in an art school, he began to practice in the studio of Jnoques Fath, and later followed Robert Piquet, Lucien Ldiong, Elss Schiaparelli and other designers.

For G Ⅳ ENCHY, February 2, 1952 was an important day because he launched his first work publication in Paris on that day. In this fashion show, which is mainly made of white cotton cloth, supplemented by elegant embroidery and gorgeous beading, his creative talent amazed the people present, and also established the respected image of Givenchy in the fashion industry. For decades, this brand has been famous for its "elegant style".

Givenchy began to set foot in the skin care and makeup business in 1989. Givenchy can make all women more beautiful. At present, Givenchy has never stopped the research and development of perfume, skin care and cosmetics for women to add beauty and beauty, in addition to focusing on men's gentlemen's clothing and mature and elegant women's clothing boutique design.

In 1988, Givenchy was acquired by the famous French luxury goods group LVMH

Givenchy's 4G logo represents Genteel, Grace, Gaiety and Givenchy respectively, which is the brand spirit given by the French design master Hubert de Givenchy when he founded Givenchy. Today, Givenchy's 4G spirit has not changed, although it has experienced different designers.

The current designer is Alexander Mcqueen, a famous British designer. GiVechy brand has won the Golden Top Needle Award, the Legion Knight Honor, the Oscar Grace Award and other awards. With its unique elegant style, it has enjoyed a high reputation in the fashion industry, and has continued to do so for half a century. GiVechy and Audrey Hepburn cherish each other, as well as the "Hepburn Cyclone" created by him, And the faithful friendship with Audrey Hepburn has also become a good story in popular history. His 4G design style - Gneteel (classical), Grace (elegant), Gaiety (joyful), Givenchy (Givenchy) is derived from the same name cosmetics maintenance brand, which makes women love him very much. The beautiful chapters belonging to Givenchy page after page are wonderful and moving. The famous "one line collar" and "drag ground floral long skirt" also come from his design.

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Classic, elegant and fashionable, this is the style of Givenchy, known as a gentleman in the French fashion industry. In 1952, Givenchy was officially born in France. It was named after Hubert de Givenchy, its founder and the first chief designer. For decades, this brand has maintained an "elegant style", and has almost become a synonym for "elegance" in the fashion industry. Givenchy himself was always elegant and clean on any occasion, so he was known as the "gentleman in the fashion industry". Until July 11, 1995, Givenchy announced his retirement after his last high-level fashion conference.

Givenchy's exhibition is unprecedented and unforgettable. It is "fashionable, simple and feminine" - people have revisited the essence of the brand's style over the years in his vivid and elegant female image.

Hubert de G Ⅳ ENCHY, the founder of G Ⅳ ENCHY, was born in an art family in Beauvais, Normandy, France in 1927. G Ⅳ ENCHY showed his artistic talent when he was young. When he was ten years old, he visited the clothing hall of the Paris International Fair and decided to become a fashion designer. In 1945, when he was just a student in an art school, he began to practice in the studio of Jnoques Fath, and later followed Robert Piquet, Lucien Ldiong, Elss Schiaparelli and other designers. For G Ⅳ ENCHY, February 2, 1952 was an important day because he launched his first work publication in Paris on that day. In this fashion show, which is mainly made of white cotton cloth, supplemented by elegant embroidery and gorgeous beading, his creative talent amazed the people present, and also established the respected image of Givenchy in the fashion industry. In 1953, in addition to the stores in Paris, the G Ⅳ ENCHY stores in Rome, Zurich and Buenos Aires also opened one after another. In 1957, he set up another company, les Parfums G Ⅳ ENCHY, and launched two perfumes, L'Interdit and De. Since then, the products under the name of G Ⅳ ENCHY have also been developed and expanded; In 1959, the first male perfume Monsieur de G Ⅳ ENCHY was launched; In 1968, Givenchy (G Ⅳ ENCHY) ready-made clothing series came into the market; In 1975, G Ⅳ ENCHY Gentleman, a men's wear series, was launched; In 1989, G Ⅳ ENCHY Beaute series and Swisscare pour G Ⅳ ENCHY skin care series came into the market. In 1988, G Ⅳ ENCHY was acquired by France's LVMH Group, but G Ⅳ ENCHY himself was still in charge of the design of brand fashion until his retirement in 1995.