Chinese Enterprises Speed Up Brand Building Process And Develop To "Brand Power"

China's foreign trade situation is not optimistic this year due to the continued weakness of external demand, rising business costs and tight trade environment.

Facing unprecedented and severe foreign trade situation

The Double Star Group actively promotes

Strategy, its shoes, clothing, tires and machinery industry will speed up brand building, increase the added value of products, expand global sales, seek higher profit margins, and realize "accelerated operation" from "product management" to "brand management".

Double Star Group has more than 90 years of development history, and has now developed into a

Tires, machinery and so on are pillar industries of pnational and cross industry groups.

In the face of the pressure of international brand competition, the group has paid more attention to the cultivation of its own brand and accelerated its brand building while accelerating the economic pformation, changing the way of development, improving the processing and designing capabilities.

Wang Hai, President of Binxing group, believes that famous brand is the "atomic bomb" of the market economy. In the face of the western countries' brand exploitation, technical barriers, anti-dumping sanctions and suppression, we should enhance our international competitiveness and create our own national brand.

If there is no brand, or can not enter the world with its own brand, it will always be hard-earned money to rely solely on foundry.

Only manufacturing, no brand, even if the technology is better, the technology can be integrated on other people's platforms, so as to lose their autonomy and initiative.

With the overall rise of domestic production and operation costs, only independent innovation can enhance the core competitiveness of enterprises; only the independent brand is the only way for the survival and development of enterprises.

Therefore, Binxing has been committed to developing its own brand, accelerating brand strategy, fostering its own brand and attacking the international market with its own brand.

Although traditional industries such as tires are large in number of domestic enterprises, the heavyweight independent brands are relatively few, and the technology and technology are relatively backward, leading to a large part of the market in the hands of multinational companies.

Double star tires build up national spirit, develop national spirit, create national brand, always adhere to the world of independent brands, focus on cultivating and forging their own brands, rely on innovation drive to enhance their core competitiveness. According to the characteristics of safety, high speed and intelligent international market demand, the development of high and low value-added products such as steel tire, tubeless steel tyre, bullet proof tyres, "three kings" (wear-resistant king, load-bearing king, driving wheel), and high value-added products, especially the development of colored tyres, have broken the wheel's black history for hundreds of years, marking a major change in the history of tire industry development, and greatly enhanced the brand image of enterprises.

In recent years, double star tires have accelerated the pace of opening up overseas markets, organized the overseas market customer forum, set up direct selling libraries and stores in Dubai, Russia, Poland, South Africa, Nigeria, etc., so that the construction of double star brand has made brilliant achievements, and the export volume has been rising.

In 2011, the total export value of double star tyre reached nearly 300 million US dollars. Among them, the share of private brand tire export such as "double star", "celebrity", "expedition" and "Orson" increased constantly, and the independent brand accounted for more than 90%.

In the international market, double star tires have become famous and set up excellent brand image.

The first national technology research and development center of the footwear industry in China has built up the first national shoe detection station founded by enterprises, focusing on the new demands of the international market, such as lightweight, functionalization, environmental protection and so on, especially aiming at the world's top market of vulcanized shoes, upgrading the "technical content" and added value of the products, "four shoes penetration" of double star vulcanization, cold sticky, leather shoes and injection technology, creating vulcanized antistatic and cold sticky shoes; introducing the top fashion casual shoes and printing personalized shoes, such as photos, cartoons, bonsai and other patterns, and combining the vulcanized shoes and cold sticky shoes together to overcome the sticking problem of new materials, and successfully complete the export task of high-grade vulcanized skateboard shoes. Creation of double star footwear industry

The top brand, personality, fashion and leisure brand products have been exported to the United States, Italy and other markets.

Double Star Machinery aims to build an independent brand with high core technology and high added value. It has developed the world's first four die vulcanizing machine with the advantage of technological R & D institutions and technological upgrading team. China's first "V" modeling line with independent intellectual property rights, China's first stainless steel belt shot blasting machine, has developed the "high, precise, special and new" products of China's largest resin mixer, and has innovated international marketing methods.

For example, the double star rubber machinery company has implemented the sales mode of "technology + equipment", boldly undertaking the whole package project of foreign tire and conveyor belt project, helping customers ultimately produce qualified products, changing the way that double star rubber machines used to sell single machine equipment in the past, and stepped out of the way of improving brand image by service, and established a good international brand image.

Double star casting machinery, rubber and plastic machinery, forging machinery, environmental protection machinery, sell brand, sell technology, sell services, sell culture, sell to the whole country, to the world, so that "Double Star Machinery" independent brand shine.