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Baolong Group Will Join Hands With The Four Fast Fashions In 2013

2012/5/18 9:15:00 519

Real EstateCommerceFast Fashion

At 14:30 p.m. on May 16, the "2012 National Investment Promotion Conference" hosted by Baolong Commercial Group, a subsidiary of Baolong Group, was launched in Hongqiao, Shanghai. During the meeting, Baolong business Pan Tao, General Manager of the Group, received an exclusive interview from the reporter of Yingshang. com.


   Main 3+1 product line


Pan Tao revealed the next development direction of Baolong Commercial Real Estate to the reporter of Yingshang. com. It is mainly a 3+1 product line. The first product line is a city level shopping center. Baolong City Plaza will be built in the core area of economically developed third and fourth tier cities. The size of this commercial center is generally 80000 to 100000, reflecting the characteristics of one-stop shopping, entertainment, leisure and people's livelihood. Pan Tao firmly believes that according to the experience of Suqian Baolong City Plaza last year, once Baolong City Plaza is built in economically developed third and fourth tier cities, it will quickly form a new business center.


The second product line is district level shopping centers, which are mainly located in the sub business centers, new districts and development zones of second tier cities, generally 100000 to 150000, highlighting family and fashion themes. Baolong Commercial Group will strive to become a regional commercial center and shopping center in this region within two years after its opening. Examples include Baolong City Square in Yancheng and Baolong City Center in Wuxi.


The third product line is to open community shopping centers in the first tier or first tier semi cities, such as satellite cities in Shanghai, Hangzhou and Beijing, with a volume of 30000 to 50000 square meters. The representative is Hangzhou Xiasha Baolong City Plaza, which meets the needs of people and supporting facilities within 3 kilometers around.


Pan Tao said that Baolong Commercial Group will focus on these three items in the future Product line It can also allow major brands to optimize cooperation according to their own positioning and needs.


In addition, Baolong Commercial Group said that it would also build a pedestrian street in combination with projects, landscape resources and government planning. At present, Baolong Commercial Group has built Yancheng Leisure Pedestrian Street, which was launched and opened last year, attracting 96% investment, and the opening rate reached 89.37%. Pan Tao said that he would regard it as the comprehensive representative and benchmark of commercial pedestrian street products, and Baolong and Baolong Commercial Group would focus on building four product lines.


   Will join hands with four fast fashion to achieve two breakthroughs


Pan Tao said that in 2013 Baolong Commerce will make major adjustments and breakthroughs in brand portfolio business. He disclosed to the reporter of Yingshang. com that Baolong Commercial Group will cooperate with the four major enterprises Fast fashion Brand zara, Uniqlo, H&M, C&A launched comprehensive cooperation. At present, there is a preliminary intention of cooperation, but as the contract has not been officially signed, Pan Tao said that it is not convenient to disclose too much, but what he can certainly confirm is that he will focus on the overall promotion of Jinjiang and Tianjin projects.


In addition, the second is the breakthrough of products. Pan Tao introduced that the products of Tianjin Baolong City Plaza project, which will open in 2013, reflect the layout of single layout, wide display and international scale compared with the traditional Baolong double dynamic line small shops and shallow entry. Pan Tao said that many international fashion brands have been negotiating at present.


Pan Tao believes that the four product lines will achieve double breakthroughs in brand combination and product form, which is the most suitable route for the development of Baolong Commercial Group. After several years of development, Pan Tao knew that commercial real estate needed differentiated management. Without its own characteristics and core, it was untenable. Commercial real estate needed self innovation to develop.

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