In May 26Th, Shanghai Light General Will Hold The 100Th Shanghai Shoe Leather Exhibition.

May 16th from "

The Organizing Committee of leather goods exhibition and "name brand shop" docking Exhibition (hereinafter referred to as "Shanghai shoes leather exhibition") was informed that the 100th Shanghai shoes leather exhibition will be held in Shanghai Everbright Convention and Exhibition Center in from May 26th to 28th.

The exhibition continues to focus on channel docking and product research and development. At present, more than 100 well-known brands at home and abroad have signed up for the exhibition.

In terms of channels, in addition to the close line of professional audience nearly 10000, but also ushered in the Tmall mall.

Electronic commerce platform giants such as category, Jingdong mall, Holle, excellent purchase network, and online brand exhibitors represented by zero degree.

For the purpose of looking for brands, these e-commerce giants will elaborate the platform operation in the exhibition area and discuss cooperation with the brand.

At that time, all brands will have the opportunity to have a direct dialogue with the core category leaders.

Since 2008, e-commerce has been developing rapidly in China.

Nowadays, Wenzhou shoe brand business team, which is joining the electricity supplier battlefield, is also growing.

Wenzhou famous brand shoes such as AOKANG, red dragonfly, Kangnai, Jay, Jill, Jay, Yi Kang, Zhuo Shi Ni, Ju Tian and so on, have been stationed in Taobao Mall (later changed to Tmall mall), taking the mall as the core, layout other network retail platform.

There are also brands like Paul Geti and red straw hat. First, from Jingdong mall, Holle, Le Tao and so on, and then gradually enter Tmall mall.

In the full swing of the net sales, Wenzhou shoes electric business has achieved initial success. Men's shoes are represented by AOKANG. In 2011, online sales were close to 100 million yuan; women's shoes represented by Zhuo Shi Ni, and the network sales exceeded 50 million yuan in 2011.

But compared to the sports and outdoor brands in Fujian, Wenzhou brand, a traditional marketing leader, has fallen behind in its e-commerce.

The current e-commerce sales of AOKANG shoes account for less than 1% of total sales.

In addition, according to the sample survey conducted by the Wenzhou Electronic Commerce Association in 2011 on the footwear manufacturers in Wenzhou, the proportion of the shoe industry entering the network sales in Wenzhou is less than 10%.

Ma Yun predicted in 2008 that the next five years will be the best time to enter the electricity supplier.

As the fourth year of this prediction, early 2012, constrained by offline sales and high cost, online shopping is the trend of the times. Many Wenzhou shoe brands have joined the electricity supplier.

Problems are gradually emerging, such as huge investment in advertising, logistics, warehousing, information systems, serious conflict between online and offline channels, lack of specialized talents, and backward thinking of employers.

In April 17th, held in Quanzhou, "2012 China shoes and clothing industry e-commerce summit", Jingdong mall, Dangdang network and other electricity giants have said that the next will increase the proportion of shoes and clothing, Wenzhou shoes to bring more opportunities.

In the view of these giants, Wenzhou shoes have strong advantages in terms of public consumption, market share, and quality assurance.

At the same time, Wenzhou shoes also accumulated high recognition and credibility because of its long-term offline sales and promotion, which is more brand advantage than network brand.

It is understood that in March 15th of this year, the famous brand on the Tmall mall, with its popularity and excellent quality for many years, got the preferential support and consumers' favor on Tmall online. At present, its sales volume is over 600 pairs.

It is understood that Japan, Thailand, Pierre gentry, rookie bags and other traditional brands will also display products online in their respective exhibition areas, and interact with the e-commerce giant.