Taobao'S Largest Women'S Clothing Brand "Han Du Yi House" Will Build A Park In Ji'Nan.
It happened last year.
"Taobao injured the city"
The incident made the Internet brand "Han Du Yi house" known overnight.
What many people don't know is that "Han Du Yi house" is actually a company located in Ji'nan.
With tens of millions of dollars in venture capital investment, the company is now turning into an e-commerce company seeking to be listed, and plans to build industrial parks in Ji'nan.
A big Internet bar.
Target sales in one year 3 billion
A row of computers, each of which displays on the screen a chat window. Everyone in front of the screen is busy chatting. Everyone has a nickname. When you come here, the scene will make you think it's a big Internet bar.
On the morning of April 16th, he walked into the eastern part of Shandong province.
Korea's Agel Ecommerce Ltd
Reporters also had the illusion of being a big Internet cafe.
However, this "big Internet bar" has created a brand miracle in 3 years with the advantage of e-commerce platform.
Founded in 2008, Han Du Yi house is a pure Internet brand. Because of this, although it was already a famous brand of women's clothing on Taobao's Internet before the "small seller besieged incident", it was rarely known in Ji'nan.
Many Jinan people bought the clothes of Han dresses in the Internet, but they did not necessarily know that the company was in Ji'nan.
Seemingly unknown, but it is creating miracles. In 2011, Han Du Yi house became the top ranked brand of Taobao women's clothing, and won tens of millions of dollars in investment from IDG, a famous investment company.
According to the relevant person in charge of Korea's clothing house, the sales target of the company in 2015 is 3 billion yuan, and strive for listing in 2015.
If so, Ji'nan will have a miracle of growing from a small online shop to a listed company.
Build a park in Ji'nan
The production line will be concentrated in Ji'nan.
"The cold winter of e-commerce" is also one of the focuses of the industry.
According to the relevant person in charge of Han Duyi house, the reason why the company is able to be independent and has a great relationship with the founder team of Shandong is that the shareholders of the company are "small businesses". Therefore, they are relatively cautious in the issue of burning money. Even though they have received tens of millions of dollars in venture capital, they have chosen a strategy of steady and steady progress in the development of the company.
Han Du Yi house is a local brand in Ji'nan, but the Korean women's clothing, men's clothing and bags are not produced in Ji'nan.
At present, the company has built a large storage center in Ji'nan, and the products produced by 140 cooperative factories all over the country will be shipped here. All the goods from all over the country will be sent from Ji'nan, and in the future, these products will be "made in Ji'nan".
According to reports, Han Du Yi house plans to set up a supporting industrial park in Ji'nan, and will focus on the production line of some cooperative factories to the park. At present, this work has entered the planning stage, plans to start in the second half of 2013, basically completed in 2015, and the park plans to attract more than 100 supporting enterprises.
Pipelined Mode
Enter.
- Related reading
- Market trend | Home Textile Industry Pattern Shuffling Specialization And Individualization Is The Way Out
- Market trend | Introduction Of Cotton Prices In Hebei, Hengshui And Guangzong In September 21, 2012
- Equipment matching | How To Maintain And Maintain Clothing Inkjet Plotters
- Market trend | Home Textile Industry: Finding A Breakthrough From Product Design And Marketing Strategy
- Shanghai | Yihe - Donghua University Functional Fiber And High-End Professional Wear Research And Development Center Will Be Established.
- Market trend | Men'S Wear Designer: Fashion Group Monopoly Market Prospect Is Worrying.
- Market trend | Cotton Prices In Hebei, Xinji And Handan In September 21, 2012
- Market trend | New York Fashion Week: "Move To" Chunxi Road'S Intimate Contact With The International Brand
- Market trend | Introduction Of Cotton Prices In Shandong And Anhui Anqing In September 21, 2012
- brand building | 电商纷纷开发自有品牌 是昙花一现还是真正的春天?
- Humen Clothing Industry Research &Nbsp; &Nbsp; Government'S Home Inspection
- The Minimum Daily Wage Of Labor Increased By &Nbsp, Resulting In The Increase Of Production Cost Of Shoes And Clothing Enterprises In Thailand.
- "Oriental Paris Fashion Week" Is Staged.
- Exchange Rate Risks Increase &Nbsp; Foreign Trade Enterprises Should "Find Another Way" In Time.
- 朝阳产业功能性家纺为何屡屡受挫
- The Latest Printing Machine Has Been Highly Recognized.
- "Near The Famous Brand" Wind Tide &Nbsp; Clothing Custom Industry New Tactics.
- The Shoe Fair Opens &Nbsp Today; Thousands Of Buyers From Home And Abroad Gather In Jinjiang.
- Flying Like An Eagle -- The Pformation Of Chinese Garment Industry
- "Fashion Era" Is Coming To &Nbsp; Ningbo Garment Enterprises Accelerate Pformation And Upgrading.