What Is Behind The Change Of The High Price Of The Down Jacket Brand In Department Stores?

The cold winter has arrived, the cold is pressing, and the temperature is decreasing all over the country. The down jacket has become the new favorite in the store.

After December, the stores began their winter and winter months.

Observation: prices are over 1000.

"Zhongyou shopping mall sent me a text message saying that the activity of 100 reduction of 60 was only for the last two days, because this winter was cold early, while at the weekend, I wanted to buy a long down jacket, but I went through three or four or five layers of women's clothing counters, and I couldn't find a down jacket less than one thousand yuan."

The Beijing residents shakes their heads while shuttling in the shopping malls, while other customers have the same feeling.

"This year, women's clothing brand of down clothing style is very small, in December, most of the cabinet also only hang cotton clothes and leather."

"Last year, a long VEROMODA down jacket was about one thousand yuan. This year, most of the down brands like mid-range brands are in the range of one thousand and five hundred to two thousand yuan."

When Xiaoxia is shopping, it is catching up with the two snowfall in Beijing. The weather is gloomy. Many people are shopping in the down market for shopping.

Xiaoxia said that the down garments of many shopping malls in Beijing are very expensive. The cheaper ones are the old ones that were overloaded last year, or the fabrics and details are poorly done.

In addition to women's wear, men's clothing and children's clothing brand down clothing products have been raised to varying degrees, so that many consumers can not shout.

Many people turn their eyes to thick cotton clothes after finding no suitable price down clothes.

In the Hualian Shopping Mall in Huilongguan, Beijing, I saw a lot of cotton and woollen overcoats on sale and discount. According to salesman Yu Min, most of the last time this year was the promotion of down coats, and this year, because of all kinds of reasons, down coats were no longer offered for sale, but they offered places for sale on these low cost woolen coats.

But in the northeast and other two or three tier cities, many consumers still need down coats.

In the face of the high price of brand down clothing, some consumers will turn to tailor shops and down garment processing shops that specialize in making down garments.

The price here is generally between 200 yuan and 600 yuan, which is more than half of the price of the down coats in the shopping mall, but because many of them belong to three no products, the quality is worrying.

Survey: discount, style, cashmere and filling amount affect the sales of down garments in succession.

A number of shopping malls in Beijing have been on site visits. Although many stores have begun to promote sales vigorously, because of different promotional efforts, the same brand will have different prices after discounts in different shopping centers, such as "100 yuan reduction of 50 yuan" and "99 yuan reduction of 50 yuan", compared with the two activities. The price of the down garment is more than a few thousand yuan, showing that the latter activity tends to be less than 50 yuan to several hundred yuan after the former discount, so consumers have learned to "goods three". After trying it out, they will record the appropriate clothing styles and go to another shopping mall to compare prices, which often leads to a situation of consumer attractiveness. Newspaper author

And in the same layer of women's clothing sales area, the same price of the down jacket will be due to the design style, fabric, details and other reasons, the sales gap is bigger.

"If two brands of down coats are sold at one thousand yuan or so, I will see two which is longer and which is thinner and which is better on the hat."

As a fashionable woman, Xiaoxia, who is about more than 20 years old, is more picky about down coats, and such young urban white-collar workers are also more demanding on style.

However, women who are more mature will pay attention to the identification of cashmere and cashmere.

Wu Qiang, a thirty-five year old, said that the price and style were not the direct cause of her influence when she bought the down jacket. What she valued most was that the clothes looked high and warm.

So she pays special attention to whether the fur collar of the down jacket is whether it is mink fur or fox hair, whether the filling amount is more than 150 grams, and whether the cashmere quantity is above 70%.

Doubt: the price of down jacket is high and the cost is high.

Wang Daocheng, general manager of Shanghai ice cleaning garments Co., Ltd., told reporters in this interview that the price of the down jacket is mainly affected by the cost of raw materials and the cost of workers.

"First of all, the rising cost of raw materials is the main reason for the rising price of eiderdown garments. The price of raw materials such as eiderdown and fabric has risen sharply this year. The price of eiderdown is only 2-3 times that of last year. Secondly, after the financial crisis, the demand for Down garments in the global market has warmed up, orders and processing fees have increased, wages of skilled workers have increased, labor costs have risen, and the cost of factory operations has risen, and the cost of production is higher.

In addition, the operating costs of logistics and rentals such as sales and marketing remain high, and the price of down garments is inevitable.

For many consumers who don't have a trademark or safety mark down jacket, Wang Daocheng also says that the quality of the custom down clothing is uneven.

"A good down or down of a down garment is directly related to the immediate interests of the consumers. The down jacket with poor quality may have adverse effects on human health.

Consumers should not pay less attention to the price of the down jacket. They should pay attention to the warmth retention property. When the people choose to buy the down jacket, they should first see whether the down weight of the down garment is up to the standard, and the price of the 50% and 90% cashmere clothing is far from the standard.

The down weight of brand down clothing is generally around 90%.

When making down garments, we should also choose some brands with quality assurance to prevent consumers from losing their immediate interests.

When referring to the amount of cashmere and the amount of cashmere, Wang Daocheng also said that according to the current national standard of down coats, the down weight of down garments should not be less than 50%, and the negative deviation of filling should not exceed 5% of the marked value. These are the criteria for whether the quality of down jacket is qualified.

Nowadays, the price of "down coats" with a price of only a hundred yuan is favored because of low prices. But it may be filled with a large number of duck feathers and goose feathers. Not only is the effect of keeping warm much worse, some can not be called down jacket at all, but also easy to lump and change after washing.

In order to prevent the garment from being delicate and hard, the producer will break the feathers and fill them up, so that consumers will be mistaken for the real down jacket.

In addition, the fact that cheap eiderdown is used as a goose down to make down garments has also happened. It is difficult for ordinary consumers to distinguish them.

Weapon: choose and buy down clothing. Touch, press, rub, beat and smell.

In exchange with the staff of the quality department of the ice cream down jacket, I also understand that the overall quality of the down jacket needs to be thick and light, smooth and smooth, and it can quickly flatten and have good fluffiness.

Poor quality down clothing is thin and heavy, it is hard to press thin under the pressure of the hand, and slowly recover after loosening.

If the thumb and forefinger are placed separately on the two sides of the down product, it will be difficult to twist all the wool together, but it will be difficult to rub all the wool together, or to rub the two layers of cloth inside. It means that the percentage of the down is low. If it is felt that there is thick material in the down jacket, it will probably fill the crushed pile. Though it can not touch a bit of the stem, there will be some dust when it is slapped with the hand. This kind of clothes will lump after washing.

Experts pointed out that when choosing down garments, the first thing to look at is whether there are trademarks, factory names, factory sites, whether there are any certificates, quality grades and cashmere contents.

When flapping, if there is no dust overflow, it is a reliable product.

When pressed, the down garment with high cashmere content will have greater shrinkage and better quality.

When you buy a down jacket, you must remember to try it on, so that you can check the warmth of your clothes. A good down jacket can feel fever for about two minutes.

Finally, it is whether the smell of clothes is abnormal, and the down jacket with good quality should not smell bad smell. If there is a distinct smell, it shows that the down jacket is not strictly processed and washed and sterilized, and the quality is not good.

Change: the design of down jacket is getting more and more attention.

With the increasing demand of clothing for consumers, the view of down garments is no longer only on the side of warmth. Nowadays, many brands of down coats have become more diversified, showing an outstanding situation.

I saw in the shopping mall that many brands of down coats are striving to change: the ONLY brand has many kinds of leather down coats this year. It looks more fashionable queen Fan Er; the ochirly long price down jacket with a price of 1990 yuan is bright coloured bright fabric, and the belt looks even younger.

It seems that many women's clothing brands are still playing fashion cards this year, and the popularity is also evident.

In addition to the fashion version of down jacket, casual version of down jacket and sports down jacket has gradually become a new favorite. International sports brands such as NIKE, ADIDAS, PUMA and so on, domestic brands such as Lining, Anta and so on continue to continue the design of short style sports wind down clothing, suitable for running, skiing and skating, which are very popular among young consumers.

The professional feather clothing brands such as Bosideng, Xue Zhong Fei, Bing Jie and so on, because they focus on developing down coats, have more outstanding performance in technology, style, color and details.

This year, ice cream has launched three series of down garments, namely, dynamic campus, leisure journey and fashion party.

It is not only suitable for consumers of different ages in terms of color, but also pays great attention to details.

Wang Daocheng is quite confident about the design of this year's ice down jacket. "For example, the dynamic campus series can not only be worn on both sides, but also include drawstring, waterproof zipper, thin line, double cap and so on.

The leisure journey series has adopted the most outstanding portable pattern in this season, and it is also decorated with fur, lamb, pile and spelt. The fashion party series is decorated with fur, simple buttons and buckles. These show the fashion trend of this year's down jacket.