The Rise And Fall Of The Textile Industry, The Boss'S Sad And Happy Life.
Buy round machine and knit are popular in Shaoxing area. Many knitwear manufacturers have developed from simple circular knitting machines to small knitted fabric manufacturers with more than ten or even dozens of circular machines. Especially from last year to the beginning of this year, knitted fabrics are very popular for a while. Customers have to raise their prices before they are able to compete. However, in the past half a year or more, the reporter interviewed that the whole industrial chain related to knitting was "fading" and the circular machine was not ready to sell. Fabric A sharp decline in the operating rate of enterprises, knitted fabric dyeing and processing fees can only be reduced, and so on, even if credit is not necessarily a business, and a year ago, the red hot scenes in stark contrast.
A
At the beginning of the year, the price increase was ranked.
A year ago, the buying machine was a "Crazy" in Shaoxing county.
In recent years, a "knitting wind" has sprang up all over the world. Affected by this, the knitted fabric of textile city continues to flourishing. The knitted products here are continuously sold to all parts of the world, Europe, America, South America, the Middle East, Africa And so on, there are knitted fabrics in Keqiao. Even after the outbreak of the financial crisis in 2008, the knitting industry in Keqiao still went against the trend.
The booming sales situation has attracted many laymen to enter this industry, and investors in the industry are also expanding. For example, a company in Keqiao has increased from the very beginning of the more than 10 machines to 300 units in two years. Last year, Dongpu Wang bought 4 circular knitting machines to enter the knitting industry. In the second half of the year, he expanded to 10 units, specialized in processing knitted fabrics.
Statistics show that in the 1~5 months of this year, the output of knitted fabrics in Shaoxing County amounted to 6.7 million tons, up 35.8% over the same period last year. Meanwhile, the phenomenon of "reluctant sale" appeared in the peak season of March.
"When busy, orders are not always on the agenda." A knitted fabric chief in Qian Qing town told reporters that knitted fabric products had been selling quite well since 2008. Especially after the raw materials had gone up last year, there was a crazed rush to buy products in the market. The product was priced at a price per day, and the orders were queued up.
People believe that T-shirts, children's wear, pajamas, underwear, etc. motion Clothing, casual wear, fashion and other clothing should be applied to knitted fabrics. The knitted products produced in Shaoxing have strong competitive advantages in terms of quality and price. In particular, Shaoxing has formed a complete knitting industry chain from weaving, napping and dyeing. It is with this advantage that domestic customers have come to buy various knitted fabrics in textile city.
But many people did not expect that in the financial crisis, the strong trend of the knitting industry was not so good.
B
Circular knitting machine is idle.
"Starting from March this year, orders are scarce, and there is nothing in the second half." Mr. Zhang said that as far as the sales situation of their companies is concerned, this year is not as good as last year. Last year was not as good as last year. He believes that after entering the second half of the year, circular knitting machine production enterprises no longer have good prospects, or is related to the overall recession of the knitting industry.
In a knitting enterprise in Lizhu Town, the reporter saw about 30 circular machines placed in a huge warehouse, but the warehouse was dim, and only 5 machines were in production. "There's nothing to see here." The boss of the enterprise reluctantly told reporters that there was no factory business, and never encountered such a situation as this year.
In some small family workshops in Lizhu Town, the reporter saw that the larger the family workshop, the more vacant machines, fewer one or two, and more than more than 10. A family workshop leader in the town told reporters that there were 12 machines in their workshops, and there were not many, but there were two or three stations to idle every day. Because the situation was not good, the profits of the products produced were not high, and the machines in operation could only be guaranteed.
Business is not good, a lot of production equipment is idle, no wonder circular machine manufacturers have no orders. Similarly, other industries related to knitting, printing and dyeing, and other post processing industries have also been affected. Shaoxing County, a private enterprise specializing in knitted fabric dyeing and printing, told reporters that this year, the price war of knitting products processing fees is more fierce In May, the company had to reduce sales in order to retain a large customer.
"I didn't expect the market to be so fast!" a head of the government of Lizhu town government told the reporters that Li Zhu's knitted products were mostly exported. However, this year, the situation in foreign countries was turbulent, the economy in Europe and the United States was depressed, and the war in the Middle East and other places continued to affect the demand for needles. In addition, the fluctuation of raw materials, the appreciation of RMB and the rising cost of labor have also affected the sales situation of knitted fabrics. Therefore, some enterprises are afraid to expand production blindly.
C
The turn of the round machine turned into a dealer.
Mr. Zhang is the sales director of a circular machine manufacturer in Shaoxing county. But now he is doing curtains business online. In his view, this is really a helpless move.
"No way, business is difficult to do, only to expand the scope of business." Mr. Zhang said that since the beginning of this year, the company's circular machine has not been selling very well, and it can be said that there is almost no order.
In fact, not only did Mr. Zhang's company sell poorly, but also the distribution of other circular machines in Keqiao. The "HUAWEI supplies" of the textile city is also distributing circular machines from Singapore. A person in charge of the company told reporters that since this year, there are few customers who come to order the machine. Especially after the first quarter, orders are few, and business is much worse than last year.
Reporters learned that seven or eight years ago, knitted products were Textile and other light industries As the city began to appear, knitted fabrics became the mainstream products in the market with its unique craft and changeable style. At the very beginning, knitted fabrics as a new product, the market price is very high, and the profit rate is not low.
However, in pursuit of high profits, a group of operators soon bought equipment and entered the knitting industry. The increase of producers also led to the sale of circular machines. Especially in the past two or three years, sales of knitting machines have skyrocketed. It has been analyzed that in 2010, the number of investment circular knitting machines and flat knitting machines in Shaoxing has exceeded the previous number. Many enterprises that have never made knitted fabrics have entered the knitting field.
However, the good times didn't last long. Knitting machinery began to decline significantly from the two quarter of this year, and orders in the second half of the year were not ideal. Similarly, the knitting flat knitting machine enterprises were also booming before the first quarter of this year, but the downstream demand slowed down in the two quarter. It is estimated that orders for some horizontal machine enterprises in Shaoxing will be reduced by nearly 70%.
D
It depends on increasing the added value.
In fact, in just a few months, there has been a stagflation in the sales of knitted fabrics. Many people in the industry have already expected it.
"Everyone is going to do knitting. The price of the product will definitely come down. Once there is a recession, there must be a problem." Shaoxing knitting industry insiders regrets that the situation of light textile products this year is generally depressed, especially after the second half of the year, fabric sales are on the decline. Although knitted products have gone against the trend in the past, the continuous expansion of production capacity has made the knitting industry plunge into vicious competition.
"There are bad enterprises to increase profit margins, and even add water to raw materials or use inferior materials to reduce product quotations." A knitted fabric trade Mr. Chen told reporters that knitted products are not without orders, but the profit margin of orders is almost gone. Some enterprises are reluctant to take orders. He believes that the low profit margins of knitted products are not only affected by factors such as the rising cost of manpower, but also an important reason for the disorderly expansion of capacity.
Fortunately, many knitting operators in Shaoxing county have already prepared for the rainy day. At the spring fair this year, a number of high-tech knitted fabrics were presented. Compared with conventional knitted fabrics, the added value of functional knitted fabrics was at least 50% higher than that of conventional knitted fabrics, and some even reached 100%.
The "Shu Mei knitted printing and dyeing" functional knitted fabric from the Binhai Industrial Area has the functions of moisture absorption, sweat absorption, deodorization and thermal insulation. Compared with conventional knitted fabrics, the added value is at least 50% higher than that of conventional knitted fabrics. The high density and high density cool fabric, cold transfer printing fabric, moisture absorption and heating fabric developed by Jishan printing and dyeing are more important in terms of functionality.
"Knitted fabrics enter the era of high added value, competition is technology and quality." A knitted fabric operator in South Korea said that Shaoxing's knitted fabrics attracted the attention of customers from all over the world with the price advantage. But with the expansion of production capacity, the competition among enterprises is becoming increasingly fierce. In order to gain more market share, Shaoxing knitted products can only rely on good faith management, improve product quality, and strive to enrich product creativity and function.
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