Sports Industry In Jinjiang: Challenges In Change

After the Xiamen bridge, when the long-distance bus entered Xiamen's Jimei District, Xiamen island was as remote as another city.

The bus passes through the tunnel on Fujian National Road, and the buildings, construction sites, quarries and endless farmland on both sides come to Jinjiang in just over 1 hours.

Every 3 or 5 kilometres, some large outdoor advertisements that are familiar with the whole country seem to remind you all the time that this is a manufacturing industry as the pillar City: the clothing and footwear enterprises founded in the late 90s of last century are growing rapidly (two of them account for 49% of the local revenue). These enterprises have limited the size of the original small family workshops and have entered the national market. After that, they have gone through the stage of penetration to the two or three tier cities, and now they are gradually becoming bigger and stronger.

Now, the whole world of Jinjiang is different: from OEM to independent R & D and brand marketing, some local leading enterprises such as Anta have entered the stage of operation and development of others.

The industrial cluster economic clusters in towns in Jinjiang are often at the end of a pool, which is caused by rain for several days.

Or is the building approaching 6000 yuan / square metre going to rise here?

Behind the pond is brilliant yellow sand, concrete buildings, chemical factory chimneys, yellow brachisted cars, and everywhere, "Jinjiang plate" expansion -- this form reminds me of Zhejiang's Cixi.

Lin Qing, the Propaganda Department of Jinjiang Municipal Committee, told me that the process of Jinjiang's declaration of national sports industry base is very low profile. The future development of its sports industry is that the advantages of overseas Chinese and Taiwan under the cause of success in the sports manufacturing industry and the historical reasons will still be persisted in the future: for example, the local shoe enterprises can complete the whole process of raw material purchase, production processing and marketing channels, each process has a cluster of enterprises to complete the supply, the logistics cost is almost 0, and the joint marketing advantage of the middle and lower reaches of the industrial chain is the greatest advantage to attract investment and talents; and the network of fitness and entertainment, and the characteristic of competition and entertainment network and competition performance.

The strategic layout of Jinjiang's national sports industry base is defined as the "1-2-1 plan" of "two areas and one center", that is, the construction of the coastal sports and leisure industry belt, the establishment of the global sports equipment manufacturing base and the national sports training base, and the establishment of the national sports event center city.

"In 1980 or so, some local private entrepreneurs were so excited about the pursuit of industry to serve their country," he said to a local reporter who had witnessed the course of Jinjiang's reform and development. "But now, their ideas have changed, and the benefits of many management and management brought by the pparent management mechanism of family enterprises have made them feel like a breeze. Their second generation leaders have thoroughly broken the attachment to the system of family enterprises." in 1980,

Relying on the national sales network of sporting goods companies, the creation of Jinjiang capital, Jinjiang holdings and the export oriented economic entities serving the whole country has become a sample of Jinjiang businessmen's understanding of the business world today.

The pformation of the business model in the pformation world is much more difficult than we think, but at some times and in some areas, it is much simpler than we think, because many moments depend on the courage of entrepreneurs.

In December in Jinjiang, I felt more like Lin Ching's remarks on Jinjiang's low profile achievements and the courage to improve the economic system. It is far better to passively face external shocks than to take the initiative to accept challenges.