Children'S Home Textile Market Blank &Nbsp; Industry Potential Is Huge.

Fang Fang's nephew of Qingdao has recently owned her own independent room. As an aunt, Mrs. Fang wants to send her four sets of children's bedding items to her. However, she has gone to several home furnishing stores and home textile stores in Qingdao. Nothing has been gained. Later, she had to buy four pieces of children's bedding from a famous household brand named fawn, which was worth 700 yuan or so, from Taobao shopping mall to her nephew. Ms. Fang said, "sales of children's bedclothes in local stores are particularly low. The bed products sold are also very few, and it is not a high price, even a poor quality that even the manufacturer does not have. Later, I heard my friends say that the Internet looks more. The search for the species is much more than that of the physical store, but some prices are less than 100 yuan, and the buyer's evaluation is very poor. How can we buy it for children? Later, we bought a brand of bedding from Taobao mall, but we didn't find the SpongeBob SquarePants's favorite design of nephew. We could only go back to the second place, and chose a set of colors that are more fresh and lovely.

It can be seen that with the general improvement of people's living standard in recent years, children's nurturing is also developing from the "higher demand for quality of life" to the higher demand of children, especially the children of the 80's who are only children. Children's consumer goods market is constantly expanding, and the market of children's home textiles also shows great potential for development. However, due to the huge gap in the domestic textile market, there is not even a well-known home textile brand, and the industry lacks leading sheep. Most of the enterprises are still in the waiting stage, causing the majority of consumers to buy and "buy" children's home textile products.

　　 children Home textiles The market is almost blank. The price is high and the quality is low.

Reporters interviewed in Melbourne, Australia, Ms. Xin learned that in the western developed countries, children's home textile market has been very mature. Ms. Xin told reporters, "in Melbourne, there are children's home textile products such as K-mart, Target and other large supermarket chains, pumpkin patch and other maternal and child chains. The variety is almost the same as the adult household textile products, like the mermaid design, Hello Kitty, Altman, cat and mouse that foreign children prefer, and basically it is produced by regular factories, and has perfect quality such as return and exchange. guarantee The price is also fair, and the higher price is generally healthier. "

Compared with foreign mature home textile market, domestic children's home textiles market It is almost blank. Reporters visited Ginza home town, Ji'nan Daguan garden civil air defense mall, Ji'nan fuanna home textile monopoly store, and Kou Kou wholesale market, and many other home textile sales stores, found that children's home textile products compared to the obvious categories of adults, and some of the stores did not sell children's home textile products in Ji'nan. Mr. Li, a shopkeeper at the Ji'nan Hsien Kok wholesale market, told reporters that "most of the home textile wholesale stores are mainly made up of adult home textile products, of which the wedding home textile products are the main products, and the general stores will store a small number of cartoon designs or pink goods. But the population purchased is not only for infants and young children, but the size of the children's bed is about 1.2, while the average size of the bed is larger, so parents can only choose to buy large bed sheets at many times." {page_break}

In Ji'nan's Daguan garden civil air defense shopping mall, Ms. song, who bought four sets of children's bedclothes, told reporters that "children's bed products are really hard to buy! Because they are the first children, and their husband and wife feel that they must nurture their daughters like a little princess. So when they were pregnant, she began to prepare clothes and bedclothes for their children, but at that time, they ran a lot of stores and didn't get the bed that was suitable for the baby's bed. The price is very expensive, not to mention, very few. Finally, it can only use the small sheets and small quilts made by the mother's own cut cloth. So this time, the child is going to sleep with us, and I decide to decorate her princess bed. This is the eighth home textile shop visited by Ms. song. "Too little color, and the price is not cheap."

While Taobao, pat net and other network mall sales of children's home textile products are more than the physical stores, but many consumers comment on the message, and the quality is also poor. Netizen "bitter coffee" said, "Taobao bought the bed product for the children all morning, and finally planted it." When you go home, you can open the packaging, especially the pungent smell of kerosene. You can't see the waste water and wash it. The color is very serious, so how can the quality of the things used to the children be so bad that they can only be bought at the end.

But for the consumer response to the high quality and low quality of household textile products, manufacturers feel very aggrieved. A household textile product manufacturer, who does not want to reveal the name, told reporters: "for children's home textile products, many people may think that the materials are few, the design is relatively simple, and the price should be low. However, the consumer ignores the fact that - the use of children's bedclothes also needs to be tailored from a large number of cloth, rather than the "leftovers". In particular, since the implementation of the new national textile standard, the entry threshold for children's home textiles market has been raised, and the color fastness, formaldehyde content and environmental protection certification have been strictly regulated, which has virtually increased the production cost of children's textiles. On the other hand, the quality of children's home textile products is poor because a part of illegal businesses seize the mentality of consumers seeking cheap and happy children, reducing costs and producing some of the inferior products for profiteering.

　 Children's home textile market potential Who is the first person to eat cake?

Mr. Qi, owner of home textiles shop in Ji'nan's Daguan garden civil air defense mall, said that in recent years, consumers of household textile products have obviously become more numerous. In the first half of this year, they also tried to buy some children's bed products, but the effect was not very satisfactory. "Pressing goods is very serious, not as good as wedding products. Most of the customers who buy wedding products only focus on quality and brand. The color difference is basically not the same. It can be said that all kinds of colors will have customers to buy. But customers who buy children's bedclothes are more picky. The patterns they want are very strange. Basically all animated images are asked by people, but the factory produces only a few of them. For children's home textile products, customers generally ask for less. " {page_break}

The response of consumers is rather interesting for dealers' feedback on children's home textiles. Reporters from Ji'nan Ginza home city, Ji'nan Daguan garden civil air defense mall, Ji'nan fuanna home textile monopoly shop, four large shopping malls wholesale market, 30 randomly interviewed customers have discovered: 26 children will purchase specialized home textiles for children, 11 children will pay higher prices for environmental protection materials and other high quality home textile products, of which 20 customers said that the selection of bedding products will refer to children's opinions.

Miss Feng is 31 years old and her son is already 5 years old. She said, "all the peers around us want to create a perfect environment for their children to grow. The concept of bedding is out of date, like the previous generation. Children's health is the first. The quality of children's bedding is the first priority. It's worthwhile to spend more money for children. Besides, we all want to arrange children's sleeping space as their favorite cartoon characters to help their children's mental development. I hope they grow up. In retrospect, childhood is perfect, but at present there are too few children's bedclothes in the major textile brands."

Zhang Wei, a villager in Yao Gao Village, Weizi Town, Changyi County, Weifang, Shandong, said that although she was a farmer, her income was not high. But I hope I can give the best to my children. From birth to now, the son is almost 2 years old, and all the food and clothing are purchased from the supermarket. "Adults can do it, they can not suffer children, children's skin is delicate, and the home textile products directly contact with the skin must get quality clearance, but now the brand home textile products are too expensive, and we hope that some children's home textile products or brands will be launched at a relatively flat price."

An unnamed home textile dealer said that China's domestic baby products industry is still in its initial stage, and the whole industry lacks leading enterprises. Only a few companies have begun to rise in the integration of various market segments. The extension of brands and the creation of sub brands are all in the process of preparation and trial. Foreign companies entering the Chinese infant product market are still using foreign formulations, failing to develop infant household textiles for the physical and growth characteristics of Chinese children, so it is difficult to form an independent strong brand.

Children's home textile manufacturers should pay close attention to the growth of infants and young children in relation to the future level of the nation and the state. They can not take advantage of the consumer's purchase psychology, regardless of social interests, only take economic interests, and take high priced products for infants and young children. Although they have gained huge profits, they are short-sighted. I believe that in the near future, children's bedding products with high price will go down to the common people with a noble attitude, and an infant market with an economical and practical price will be formed.