This Winter Consumption Downturn Has Become A Major Test For The Underwear Industry.

The warm underwear that comes with the cold does not make everyone see the hot market.

In fact, underwear in the early winter of this year

Tight money, exposing the short board of underwear enterprises is also the second test for underwear enterprises.

Many small and medium business owners are now "runaway", and many lingerie enterprises are facing the same problem in the camp of small and medium-sized enterprises.

Wang Yibin, general manager of Heng Yuan Xiang garment company, said: "lack of funds makes many lingerie enterprises only stay on the scale of single product and single category, and lack the risk ability to resist market changes.

Obviously, in

The third test, a strategic judgment mistake, made some lingerie enterprises "very hurt".

Many lingerie enterprises have huge amounts of money to hoard goods.

I thought cotton prices would go up this year, but they could only face the backlog and overcost.

Despite this, there are still bright spots in the underwear industry. Heng Yuan Xiang underwear continues to grow steadily for 3 consecutive years, and its "three dimensional" wool underwear is selling well, bringing hope to the weak underwear market.

Compared with other underwear enterprises, the brand underwear of Heng Yuan Xiang can still maintain an increase of nearly 20% this year.

In this regard, Wang Yibin's explanation is: "we have long anticipated the market trend in 2011, and made a strategy of deepening brand strength and developing special varieties of underwear a year ago, in order to break through the difficulties encountered in the future."

It is understood that Heng Yuan Xiang's "three-dimensional" underwear can attract many consumers' eyeballs because of its Chinese male "human database".

In 2002, Heng Yuan Xiang joined hands with the famous textile institutions in China, Donghua University, to establish the "MTM clothing rapid production information system" project, and jointly create a new Chinese male "human body database".

According to Wang Yibin, "this year's sales volume of Heng Yuan Xiang underwear is expected to reach 6 hundred million."

Heng Yuan Xiang will be more cautious and rational in the face of mass production. He will reorganize the business process and take the management of order system effectively.