Listed Capital

Nowadays, a large number of enterprises are going to go on the market, while the other side has a voice saying, "listing is not good."

There are mainly several reasons for this: first, Yu Minhong said that he was too tired to deal with some rules all the time. He had to expose himself and devote himself to energy. Second, Yan Jiehe said that he could not make a listing and earn more money. Why must he go public?

In the past two years, I have always heard some voices saying that it is not good to be listed, but some voices are hesitant about whether to go public or not. This is what many entrepreneurs think of as a very fashionable move in the past few years.

I think Chinese people always like to pursue new things, new concepts and new values. From this point of view, the slogans that do not list will surely be held up by some "high men" for a long time to laugh at those who have not seen the market.

In the slogan of not listing, there are several basic reasons. The first is: if there is no shortage of money, do not go public, and turn the purpose of listing into money. The second point is: Supervision of listing is too much, too tired and too restrictive, that is all.

In my opinion, there is nothing wrong with doing corporate finance. It is actually untenable to say that enterprises are not short of money.

Therefore, I hope that our entrepreneurs should go out to international excellent enterprises to study, study, and see why others can make such a huge brand, and why other brands can last 100 years.

Of course, we should learn from the outstanding enterprises in China, such as HUAWEI, BYD, Lenovo and other excellent enterprises. After studying, you feel that your "small" will have strong desire for progress, and you will change those outdated concepts.

Some people say that China has no real significance of the enterprise, this sentence has a certain reason. Many of our enterprises are from a business point of view, it is a company or factory, but lack of many hardware and software capabilities, internal strength is not enough, generally calcium deficiency, can not be sustained development, a slight gust of wind will catch a cold, this is not very like an enterprise's demeanor.

The local private enterprises growing up from the workshop do have to go through a big threshold, and take the initiative to come to a new stage of Phoenix, and sing to the happy arrival of the storm.

Our era calls for the emergence of real entrepreneurs, and really needs the emergence of real high quality enterprises. Entrepreneurs are based on enterprise development and have social responsibilities, because the research and development of products can only be born on the basis of research on market consumers, and come back to serve the consumer market. This is the embodiment of social responsibility and the phenomenon of social chain feeding.

How many of our enterprises are walking on such a path? Many people have come to today by their clever business tricks.

So, for the second voice, "to cope with a lot of affairs, too tired".

What kind of mentality does this sound come from? An entrepreneur facing the front end of the capital market does not do things, and worries about leaving the company after many things are not done, affecting the company's performance. This situation shows that there are problems in the planning of the enterprise itself. Many enterprises are bosses carrying several people to work. The boss has been running forward desperately. After the company has lost the boss, many things can not be understood by others, so the boss is always tied up by specific affairs, and can not leave that bench. Once leaving, something always happens.

This is not enough. You have to jump out and run. Don't pull your cart low.

In this way, what's wrong with exposing yourself to the public? Since your business already has scale and influence, it already has a reputation in the common people. Why can't you expose yourself to the public's inspection?

In fact, many domestic enterprises are afraid to be inspected. They are furtive. Many companies worry that once the product is out of stock, they will immediately affect the shareholders and affect the company's reputation.

This concept has a deep fear, and a bad gene exists. This gene presages the existence of artificial unstable elements. It is the upstream and downstream of the operator's thoughts.

According to Laozi's theory of "Tao, virtue, substance and potential", it is really terrifying.

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From the phenomenon, a number of Listed Companies in China have made a lot of product accidents. For example, there are problems with the recent shampoo products from the overlord shampoo, and there is a well-known real Kung Fu problem.

In my experience, the biggest worry for Chinese companies after listing is the problem of products. The products of Chinese enterprises are most likely to have problems.

Why? For a long time, domestic enterprises have always attached great importance to channels, and have always followed the iron rule of "channel is king". As long as there are channels, the second class products can still be popular. Without channels, first-class products can't go out of the market. The real good products in China do not sell well, and the products that are really salable are not the best products. This is extremely irresponsible business order and commercial behavior.

This is a commercial act that violates the marketing theory and the marketing concept.

In the international marketing theory, product quality is always placed first, and second or third is the channel. Product strength often makes the enterprise and brand shine brilliance and is respected.

But on the contrary, many products can not withstand the test of the market, and many people follow the theory that "products are not important".

Chinese entrepreneurs can put their energy into product R & D and consumer research. They can be invited to dinner. They can open channels to public relations, but they are reluctant to devote their energies to product research and development. This is really a pity for Chinese consumers. Chinese people have always enjoyed second-class products and garbage products.

This may also be reflected in the fact that China's human rights have not been respected.

Because the research product is a hard job. In this regard, domestic enterprises should learn from HUAWEI. HUAWEI spends nearly 20% of its sales revenue every year to conduct market research and product research and development. Nearly half of the staff are involved in the research and product development of the market. "Let the first line call out the artillery fire directly" and "four thousand hearts leap together" is the true portrayal! HUAWEI has also become "Forbes's most respected Chinese brand in the international community".

It is said that Yang Yuanqing, Lenovo's CEO, is going to study and learn from HUAWEI. Ren Zhengfei told Yang, "it is not a joke to engage in product research and development. It is possible to pour out tens of billions of dollars into the market without any blistering."

This sentence is afraid of Lenovo, so Lenovo's Liu Chuanzhi said that Lenovo and HUAWEI have different paths to go.

Over the years, Lenovo's treatment in the international community is far less than that of HUAWEI. HUAWEI has stepped into the top 500 in the world over 300, and Lenovo has failed to enter the top 500 in recent years.

To be an enterprise, we must have a strong determination. Today, impetuous social environment brings about impetuous groups and impetuous groups.

How hard it is to research and develop products and research the market, which is a cold shoulder thing. We must stand up for loneliness. We must have confidence and stamina. Chinese people can not afford such a cold bench, and ultimately lead to the test of product power.

It can be understood in a workshop style enterprise, but it should not happen in some influential and well-known enterprises.

Going to the market? So, some bosses say that they should not go public, so that even if there are problems, it will not be so serious and fatal. So many problems can be solved privately. This is not necessarily the case. We can act in the dark. This is the general mentality and surging genes of some operators. Is this a competent entrepreneur? No, of course! This is a businessman. This is a businessman who takes selfish interests as the guide. The hat of entrepreneurs on their heads is really a real halo. The reason why I call it "entrepreneur" is the hope that the majority of business operators can enhance and introspection under the slogan of entrepreneurs. Chinese products are always prone to problems. They are always easy to expose. They always affect stocks. They always let so many operators hesitate.

The author thinks that the advantages of listed companies outweigh the disadvantages. Let's turn over a new leaf and let us act in the sunshine.