Tangled Discounts Season: Front-Line Brands Sell Goods Out Of Line, Brand Promotion Ahead Of Schedule.

Front-line brands sell disqualified second tier brands to usher in the discount season

First line brand: the domestic accelerated sale discount season will be out of stock.

At the first floor of block B, Hangzhou Tower shopping mall, there are only leather goods.

Tod 's was the earliest, June 1st began to launch part 30 percent off; then Ferragamo, leather goods part 5-8 fold; three days ago, Bally began to launch a discount of 7-8 fold.

Gucci discount has not yet been launched, but the discount season plan has been very clear, dividing the area to launch the "activity price" is not as discounted as it used to be, but every commodity has a "one price", if it is estimated to go back to the equivalent of about 30 percent off.

At present, the discount products are only leather goods brands, clothing brands have not yet joined.

"Compared with last year, this year's first line brand discount is obviously not strong."

The staff of the mall said that many of the saleslady revealed that the prices of the goods were selling well, and that there was still a shortage of goods. Even if they were not sold at a discount, they would not be a problem, so the company did not need to actively offer discounts as usual.

According to the analysis of the industry, this year, luxury stores are opening up faster in China. Many shops in Hangzhou have opened two or three stores, so there will be insufficient estimates when placing orders, which will lead to the loss of goods in the discount season.

A lady in front of a men's clothing shop said that the price of the goods was not supplied, and there was no stock pressure in the past. If there was not much stock, what products would be offered for sale?

Second line brand: rush to start business in advance discount season

Compared with the reluctance of luxury goods, the international second-line brand is a state of rush for time and business, generally entering the discount season a week earlier than last year.

Since last week, the fashionable ladies wear of the 2 floor lobby of A shopping mall in Hangzhou Tower has launched a discount. Liu Jo launched 20 percent off this month. The Max&Co., Kookai, iBlues and Marella of Hongkong Hua Stirling company launched different discounts and Max&Co from last Thursday.

Direct the minimum discount to 50 percent off.

Red Valentino Part 30 percent off, See by chloe7-8 fold, Moschino plan is next Monday...

Luxury discounts have not yet been rolled out across the board. 45% of the international second-class fashion ladies have introduced discounts.

Starting this week, Marc by Marc Jacobs, BCBG and DKNY will also launch a full range of coupons.

"In previous years, there was a VIP exclusive Sale before the discount season, which was omitted directly this year, and the discount was also clear."

The staff said that the sale intention of the second line brand is very obvious. The first wave discount is about 6-8 fold. This intensity will last another three weeks, and it will start to offer second wave discount until July. Finally, it will be Final Sale (the last discounts at the end of the season), and the autumn dress is now on the way, Max&Co.

There are already 400 kinds of autumn clothes waiting to be taken out, and iBlues's autumn clothes are also in the warehouse.