Metamorphosis After Blooming

In from July 7 to 9, 2011, Pengcheng will become a fashion arena.

In the west, East and West fashion brands in China once again embarked on the Eleventh China (Shenzhen) international brand clothing and apparel fair.

Shen Yongfang, President of Shenzhen Garment Association, said that this year is the beginning of the 12th Five-Year plan for China's clothing industry, and it can be described as the year of "pformation".

Compared to previous years, this year more emphasis on emphasizing the connotation of fashion and brand culture, if the previous Trade Fair provides a platform for local brands to display itself, then the Eleventh International Clothing Fair will convey the profound interpretation of fashion: stick to details, Yu Wen, fashion, culture,

Large volume display function

The current trade fair was jointly sponsored by the Shenzhen science, technology, industry and Trade Commission and the Shenzhen garment industry association. 2011 Shenzhen international textile fabrics and Accessories Fair were also held at the same time with the fair.

The exhibition area covers nearly 70 thousand square meters, 5 exhibition pavilions and more than 3000 booths. It is expected that nearly 1000 domestic and foreign brands will participate in the exhibition.

It is understood that this year's fashion show, whether it is dance, lighting or innovative layout of the T show will be refreshing, the old well-known women's clothing enterprise La Danum (A Danna) brand will be the opening ceremony party, the first fashion sensory feast.

In addition, the domestic senior women's clothing brand, Ma Feier, Ying Er, O bran Nu, AI Tai AI and so on will all be on the stage, and Lang Dai, monsoon, pink wardrobe, DGVI, 100 charts, around the years, meet and other well-known women's clothing brand will also fashion wings.

Famous brands are capable of taking the initiative, and the cutting-edge brands should not be underestimated.

Osani, Weiyang song, Ke Ke Er, AUM, Yan Nuo, Lu Sha and many other new brands have also become a major feature of this fair.

This session also attracted the participation of international fashion brands such as SWAROVSKI.

In addition, designers and brands from France, Britain, Italy and other countries will continue to appear at the current trade fair.

Listen to your brand and tell your own story.

In recent years, the Chinese garment industry represented by Shenzhen garment industry is increasingly committed to brand building.

From "three to one complement" to do its own brand, this is a symbol of the pformation of China's garment industry.

Shen Yongfang said with no regrets that the "brand road" that looked at Shenzhen's clothing enterprises over the years has been hard but fruitful.

China has its own fashion brand. This is something to be proud of. With the advancement of the branding process, it is now time to anatomically fashion, and culture is the compass that helps us get to the core of fashion.

Like Chanel moving because of its own story, our clothing enterprises also need to enrich their brands with culture and tell their own stories.

In fact, the clothing industry in Shenzhen has gone ahead, such as Yi Hui's "your temperament can be read", not only has achieved its own classics, but also has injected the charm of humanity for the brand.

It is understood that the brand will also be in this session.

Originality is the absolute principle.

The works of Shenzhen fashion designers have a high reputation in China, and their products account for more than 60% of the domestic market. They lead and dominate the development trend of Chinese fashion and become the vane of China's fashion industry.

Shenzhen fashion designers have also made outstanding appearances in the field of fashion design in China.

On the Eleventh China International Fashion Week, Liang Zi, the design director of the famous Chinese original brand "Tianyi TANGY", won the double award of the highest award in Chinese fashion design, the Golden Summit Award and the 2007 Best Costume Designer Award. This is the first time that China Fashion Week has been awarded the first time to award the most important two prize of the Chinese fashion design industry to the same designer. Luo Zheng, the famous fashion designer of the famous brand of Shenzhen, won the "Golden Summit Award" in 2006, and won the award of "the ten top designers in 2007", and brought the Chinese costume to the New York fashion week's extension platform.

Apart from Providence and "Europe", Xie Haiping, once known as "China's Lssey Miyake", has made a brilliant debut in London Fashion week. He will also take the power to make his debut at the current trade fair.

In addition, the final of the first big wave cup Shenzhen women's costume design competition will be held during the current trade fair. The new generation designer's creativity will be a surprise for this event.

Who says men's clothing is inferior to women's clothing?

It has always been said that "Chinese women's clothing looks at Shenzhen". As a matter of fact, Shenzhen men's clothing also plays a decisive role in China's clothing industry.

Shen Yongfang said that in recent years, China's men's wear industry has been developing rapidly, and Shenzhen's high-end fashion and business leisure series are the national leaders.

The flourishing development of men's clothing industry finally let the trade fair set up a men's wear area in the eleventh year.

At present, there are many men's clothing enterprises including Karl Denton, Jeni dress, Lyle Leo, indu Homme, VJC, CANCKBOSS and so on.

Like women's clothing, the characteristics and advantages of Shenzhen men's wear brand are gradually forming. Laying stress on product development, grasping fashion trends and enhancing brand connotation has become the only way for Shenzhen men's clothing enterprises to break through tight encirclement. Local clothing enterprises and pnational clothing brands really start competing with one another.

An international convention and Exhibition PARTY

From a realistic perspective, fashion needs carriers and needs pushing hands.

The eleventh Trade Fair is by no means only a fashionable coat. Shen Yongfang said that everyone should join hands to make our life full of fashion.

Therefore, we have the purpose of "win-win cooperation".

It is understood that during the period of the trade fair, the brand of MYMOMENT (long Dai International) will be exclusively named for the two traditional strengths forum of China's department store and Clothing Brand Summit Forum and the China excellent clothing agency conference. MYMOMENT, with its international brand management concept and rapid response to market demand, will bring more inspiration to the development of China's clothing industry.

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2011 China International Women's wear forum and China Fashion Design Forum will also be put on the scene. The best players will gather together to analyze the future direction and supporting force of clothing brand development from many angles.

Various forms of trade activities, which are rich in content and rich in content, will also play a comprehensive role in promoting the interaction between brand dealers and distributors in fashion trends, fashion creativity, business operation mode and market behavior.