ADI Wants To Win The Leading Position In The British Sportswear Market.

2011/6/3 10:46:00 39

According to foreign reports, the German sporting goods manufacturer Adidas (Adidas) plans to use the London Olympic Games next year to strive to achieve 100 million pounds sales in the British market in order to win the leading position in the British market from the rival Nike (Nike) brand.

Adidas

CEO Herbert London HerbertHainer said in London: "we hope to seize the leadership of the British market at the latest in 2015.

The London Olympic Games is certainly a major support for this goal. "

At present, Nike, the largest sporting goods brand in the world, accounts for about 18% of the British sports apparel market and holds the championship. Adidas accounts for about 15% of the UK market share.

Adidas is the official partner of the London 2012 Olympic Games. The brand will provide the sportsmen with a full range of sportswear designed by Stella Mccartney (StellaMcCartney) and provide them for the British market.

Olympic Games

Licensed clothing products.

Adidas said that the London Olympic Games licensed goods were already aimed at tourists.

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The company added that they are currently negotiating the right to sell 2012 London Olympic licensed products in key European markets such as France and Germany, and are expected to start selling in the French market from the beginning of next year.

Adidas had a large inventory after the 2008 Beijing Olympic Games, and finally had to discount the goods.

In response, Haina said that the company has streamlined production procedures and will adjust production schedule immediately according to market demand.