After 90, Open A Toy Shop &Nbsp; Start An Independent Brand.

The post-90s are a group of people who are constantly concerned by the media and the public. They are so unique that they can not describe them in a comprehensive and vivid way with simple words, so people try to interpret their characteristics with various labels, such as "premature", "non mainstream", "negative", "lack of faith" and "lack of responsibility".

Most of them are negative information, so the post-90s are also regarded as "beat the beat" generation.

But from the 20 year old front, we can see some of the traits that are concealed by negative labels after 90: smart, independent, brave, confident and creative.

While most of their peers are still studying on campus, Xiaofeng is running.

Da Ren archives

Name: small front

Gender: Male

Wei Shui history: at the age of 18, he dropped out of school and opened online stores, earning hundreds of thousands of dollars a month. At present, he founded a company to create his own brand, and the target is going public in ten years.

Drop out of school and open shop at 18

Like many other post-90s, Xiao Feng is quite curious about new things.

Xiao Feng started selling some personal idle things. Although he was only a senior high school student, he usually liked to read some books on business management. He knew that Christmas was a good market opportunity. He just started to run plush toys by knowing a nearby toy factory through his family.

The small front uses the method of selling a factory and ordering it to the factory. It does not need cost or inventory. All it takes is time and manpower cost.

At that time, Xiao Feng spent the day studying, staying at the store in the evening, diligently fumbling, and at the time, there were fewer merchants on the Internet to make stuffed toys, and the direct connection with the factory also made the products of the small front more price advantage, and soon earned the first pot of gold.

The huge business opportunities that have been seen in the online shop have made Xiaofeng decide to give up their studies and devote themselves to the operation of online stores in the face of the critical moment of the college entrance examination. He believes that the way to acquire knowledge effectively through other channels is more suitable for himself.

Let Xiao Feng feel lucky that his family did not stop him. He still remembers what his mother said to him: you are a man, the road is your own choice, and that responsibility is also your own responsibility.

The days of running online shops are more laborious. Products, descriptions, customer service, orders and shipments are all done by one person and sometimes tired. But the small front has never thought of giving up. "There is always a sense of hope in front of us." his efforts have also been rewarded. In the first month, there is a three thousand or four thousand yuan income. When business is best, it can enter hundreds of thousands of months.

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Achievements and self created brands

For a year and a half, the small front has become the seller of the crown. Its business is getting better and bigger, and its scale is bigger and bigger. From a person's "bare commander" to a team of four or five people, not only that, but the small front sees a longer term.

In his opinion, being a brand of others is always a "selling thing". It's not a career.

He set up his own brand "security card" at the beginning of this year, and went to factory OEM with his own things at the beginning of this year.

Creating a brand is not an easy task. Looking for a foundry factory is a difficult problem. First of all, we must meet the requirements of quantity. Generally, small factories require 500 ordered ones, and even larger factories even require 5000-10000. It is very difficult for small online shops to do this quantity. Therefore, the starting stage, the small front only sells the products with the best selling orders, and the other is through wholesale purchase.

To make your own brand, you must have your own product. At the beginning stage, the small front has gone through a "cottage" road, looking for hot or special doll models from the foreign websites, letting the factory follow the production, but "Shanzhai" is not a permanent solution. He has found a design organization in Beijing through micro-blog to cooperate, so that the brand has a unified style and product image.

With its own brand, it has the initiative, but this initiative is not well grasped. Xiao Feng feels that the brand is simple, and it is quite difficult to do well.

Nowadays, building a complete product line, endowing brand connotation and improving brand story become the first task for him.

During this time, he has just completed the construction of the mall store. "It's just another way to move from the roadside store to the big shopping mall. The customers' needs are also different, which is a new challenge for us."

In addition, the small front also authorized the brand to a company in Shanghai, operating with the bank's cooperation, "the bank credit card integral shopping mall's plush toys are provided by us".

The bigger the pace of the little front, the less he is satisfied with the current scale. "The reason why he took the" bodyguard "is the homonym of the English" bodyguard ". It is not only stuffed toys, but also other daily necessities, and it should be posted like a bodyguard in life. He wants to build a brand of living household products, and plans to go out of the network to the next line. At a very young age, he has a great voice." making money is not important to me. It is more important to make a career.

My dream is to become a listed company and strive to achieve this goal within ten years ".

Small front shop experience:

Make good use of network resources and communicate with peers.

For many small and medium-sized sellers of online shops, there is no traffic and lack of publicity is the most troublesome problem.

When Xiao Feng started to run a shop, he did not understand anything. "When Baidu knew about the problem, then someone answered," posting from the forum is the method learned from it, which has made a lot of popularity.

In addition, the small front also uses the forum, personal blog and micro-blog to publicize their online stores in many directions.

In addition to helping the small front to gain business knowledge, the network has also helped him find many business partners. Now the cooperative design organization is the {page_break} found by Xiao Feng through micro-blog.

Xiao Feng also suggested that he should communicate with others more often, especially with other sellers. Every seller has his own successful place to learn from. Even if he has gone through a crooked road, he can learn from it and avoid any further detours. He once had the cheek to ask the shops that had made a good job, and he also had a lot to eat.

Some of the activities of Internet business exchange are also part of his long stay.

Online sales of word of mouth service is the key.

In the view of small front, it is the biggest secret of its own to run online shops. It is word-of-mouth. Besides product quality, service is also the key.

Nowadays, businesses on the Internet are in bad mix. Consumers often buy some fake and shoddy products, which also make consumers feel uneasy about online shopping.

Xiao Feng pays special attention to the quality of products. Before picking up the goods from factories, they can only choose their own products. Nowadays, it's better to control the quality of products by looking for foundries. "When we place orders, we ask manufacturers to proofread them and make many amendments to ensure quality."

Service is very important to the establishment of online shop reputation.

Xiao Feng and his team did a lot of homework on the service details. He gave a few examples: "when there are problems, many businesses will let customers go to customer service, we ask customers to take the initiative to find customers to solve problems"; "we will ask customer service to help consumers check the express, rather than pport all issues to express companies," Xiao Feng believes that only the service is done in place, in order to win the hearts of consumers.