Marithe+Francois Girbaud 2011 Spring Blockbuster

The deconstruction tailoring extends the possibilities of tannin cloth. M+FG (Marithe+Francois Girbaud) reproduces the expression of cloth, and also allows the wearer to have different feelings about "wearing jeans".

MM+FG (Marithe+Francois Girbaud), in addition to constantly developing new technologies, does not stick to the rules of cutting technology. It's like using ultrasound to combine heat energy to replace traditional sewing methods. The most classic creation is to use laser cutting technology, precise tangent, avoid waste of cloth, and save the time of copying and weaving.

It is M+FG (Marithe+Francois Girbaud)'s unique interest to know how to tell a story with jeans. The Girbaud couple, who co founded the designer and designer, ruminate from the clipping and reappear their thoughts on the world and human nature. In the spring and summer of 2003, they put forward the theory of "heroic", creating 11 personalities with different personalities, and put forward the opposite thinking space with the practice of walking in the real world with 12 criteria (such as 2 12 hours a day and 12 months in a year).

The 11 heroes' different personalities, projected on trousers and details, show good and evil in human nature, such as low waist trousers, expressing the indulgence of human nature; crepe treatment is a close and tense push between people; the rope pulling decoration shows the restrained pessimistic thinking.

And the 11 heroes' stories will add new plots and extend them every season. This way also highlights the unique design language of M+FG (Marithe+Francois Girbaud), hoping to resonate with the consumers' minds.

2011 advertising