The US Lions Will Play The Outdoor &Nbsp; Sign The First China International Camping Competition.
A few days ago, the reporter learned from Sheng Shi Wang sporting goods Co., Ltd.
brand
The lion lion has become a strategic partner of China Mountaineering Association, and has been co organized with China Mountaineering Association in the event.
Resources
Strategic cooperation such as sharing.
It is revealed that the US lions will also sign the first China International camping competition to take the lead in grabbing the most powerful marketing resources. Next, three consecutive years will provide sponsorship for the China International camping competition, so that the United States lions can fully exert themselves at a higher starting point.
outdoors
Market.
"In fact, outdoor sports events are closely related to outdoor sports products, and cooperation with outdoor sports events is the best brand publicity channel for such products.
The lions have been trying to find opportunities to cooperate with other international competitions to promote the brand.
Xu Rongsheng, general manager of Sheng lion sporting goods Co., Ltd.
"The first China International camping competition held in Xinjiang is not only a national fitness, environmental protection public welfare, entertainment and entertainment, but also rich in activities and diverse in form. It represents the highest level of outdoor camping and outdoor activities at home and abroad. When fully displaying the characteristics of camping activities, the brand concept of American lion leisure and outdoor fashion will be displayed at the same time.
In addition, he believes that outdoor sports are developing from a professional sport to a popular fashion lifestyle.
Outdoor sports brands are no longer limited to professionals, but are more accepted by consumers of different ages, classes and occupations. Especially, many urban white-collar workers and high-income people have promoted the rapid development of outdoor sports brands.
Because of this, the lion brand products will continue to expand the outdoor trend and expand the product line further. Besides outdoor sports shoes, bags, tents, sleeping bags, and even outdoor barbecue boxes and other outdoor appliances will be more abundant.
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