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British Marsha Will Open Fourth Stores In Shanghai

2011/3/15 17:12:00 97

Foreign media reported that the British retail giant Martha will accelerate the pace of expansion in China, and intends to build fourth stores in Shanghai.

From Marsha

Department store

The Ministry of marketing confirmed that the new store will be located in Shanghai, Hongqiao, and is scheduled to open in 2013.

According to Mark, chief executive of Martha, in November of last year, the plan announced to the media that China and India will become the key market of group layout. He also revealed that in the next three years, Marsha will focus on Shanghai area.

Yesterday, Martha Shanghai market department confirmed to reporters that Martha has signed a letter of intent with Shanghai shopping center in Hongqiao, will rent one of the 3700 square meters of shops, the new store is also scheduled to open in 2013.

At present, there are three stores in Marsha general store in Shanghai, Nanjing West Road store, Shanghai Yu Garden store and Zhongsheng store in Shanghai, and only one Ningbo Century Oriental shop around Shanghai.

Not a few

Consumer

Question whether the sales situation of Marsha's department in Shanghai is enough to support the expansion of its fourth stores.

A senior Marsha consumer told reporters: "on weekends, Marsha also thinks that people are not very much, and the style of clothes is not very fashionable. Compared with the mainstream of GAP and UNIQLO, Marsha's style sometimes feels too conservative.

"There are also consumers saying:" food and liquor are more distinctive products of Marsha. Many imported wines can be bought by more than one hundred yuan, and biscuits are also twenty or thirty yuan a volume. It feels more cost-effective, but the clothes still feel that the size is too large and the styles are not new.

In this regard, a senior employee of Marsha's Department has revealed: "the clothing of Marsha's department is mainly for consumers over thirty years old, taking the route of classic maturity. The sales of Nanjing West Road stores are not bad, and they are more than 1 hundred million a year.

"Wang Liuhe, Secretary General of the Shanghai general merchandise industry association, thinks that Martha has not been right in its early years since entering China, and its style is not suitable to adjust its products constantly to adapt to China.

consumer demand

It is also making progress.

"Moreover, it is also a long-term strategy for Martha to base himself on Shanghai, and then radiate the Yangtze River Delta and even China. Even now it seems that the sales are not warm, but it will still help to develop new markets in the future.

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In addition, some people in the industry have analyzed that the brand and independent procurement mode of Marsha's Department has ensured its core competitiveness, and it can also guarantee its high profit margin at a lower price.