Shoe Industry'S Brilliant Keyword: Innovation

On March 4th, a large part of China's huge shoe making enterprises, a considerable part of them, was developed under the spring breeze of reform and opening up. After more than thirty years of development and exploration, individual shoe enterprises have completed changes in various aspects such as enterprise mechanism and so on, and more are still at the crossroads of development.

Scale has become the general trend of the development of enterprises. Today, homogenization has become a fact that is obvious to all in the footwear industry. Today, innovation is undoubtedly the most powerful driving force for the rapid growth of enterprises in the market.

The development of China's market economy is quite different from that of western countries.

There are many phenomena in the Chinese market which can not be explained by western economic theories. We have a lot of originality.

We should do something confidently, so long as the result is good, there is no problem. We should boldly push forward.

In fact, domestic shoe companies know the importance of innovation more than anyone, but they can't really get it out.

In general, marketing knowledge is more useful than integrated marketing knowledge, database marketing and long tail theory. The long tail theory emphasizes decentralization and diversification. That is to say, the demand for creativity is getting higher and higher, because creativity is from the pition from meeting most people to meeting a few people. It is more difficult to build a house for ten millionaires than you are for most ordinary people.

Shoe companies want to make their brands stand out in the market competition. It is a good way to make a marketing concept.

ECCO, a shoe giant from Denmark, has achieved great success in the Chinese market, thanks to the differentiated marketing strategy.

This innovation is not suppressed by brainstorming, but a market blank that is searched by the marketing viewpoint.

In the past 10 years, marketing is primary, and many enterprises and marketing planning companies rely solely on them.

Detail innovation

In recent years, new products, new brands and new life are constantly emerging. New ideas, new theories and new methods emerge in endlessly.

With the rapid growth of new media and the opening of world portals, new things have penetrated into public life at an unprecedented speed, and most of them have become knowledgeable.

Today's young people, the main force of the future consumer market, show more and more obvious interest in creativity. Only the glittering imagination can be easily captured by incredible power.

We have every reason to believe that the age of imagination and creativity has arrived.

Integrating creativity into every aspect of marketing planning, product development and marketing, creative research, creative positioning, creative strategy formulation, creative performance and execution, creative management and even creative communication, the rapid and stable growth of enterprises is not just a dream.

Since 2007, Beijing has invested 5 hundred million in supporting creative industries every year.

The most important thing to create from China to China is to meet the personalized needs of consumers.

People's values are pluralistic. In this era when everyone wants to be the protagonist, everyone chooses the personalized products and personalized brands, that is, shoes companies need to understand consumers more creatively, produce more creative products and provide more creative services.

At present, most shoe companies are shouting to serve a few people, but they still can't stop doing so for most people. If one day our business can serve the minority with the same words and deeds, the details will be more and more creative.

In the future, there will be more and more niche products, and enterprises will become more and more attentive to details. The more you will find, there are some ingenious details in every successful case.

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Why Korean products are so popular? An important reason is that they attach great importance to creativity and design. They design product ideas as part of the core competitiveness of the industry.

As a labor-intensive industry, shoemaking industry must take innovation as the core competitiveness of enterprises in order to achieve rapid development.

Only an enterprise that constantly develops, seeks new changes, and always walks ahead of the times will be able to dominate the market.