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You Yi Faction: China'S Next Fast Fashion Giant?

2011/2/24 14:17:00 66

In China, in addition to the SPA model of Nash, there is also a fast developing brand in Wenzhou, which is the 8 brand of the "excellent clothing brand" jointly established by the joint venture company in July 2010.

Once you see the name, you will know its origin.

and

Uniqlo

Similarly, the uniformed group is positioned as a simple and cheerful mass fashion and fast consumption trend platform. Its product sales model draws on Spanish ZARA, while the brand's overall image is aligned with Sweden's H&M, while absorbing the marketing concept of UNIQLO of Japan.

In absorbing clothing,

Shoe leather

The more than 150 local manufacturing enterprises in Wenzhou, such as leather goods and glasses, are the product alliance cooperative enterprises. The "Yi Yi faction" relies on the Wenzhou characteristic advantage industry, takes the brand as the link, and the channel as the guarantee, carries on the product design, the image packing, the brand marketing, and the alliance cooperation enterprise is the "excellent clothing faction" the OEM production.

Thanks to the great advantages of regional integration and cooperation, after more than a year's operation, the "excellent clothing faction" is now in a momentum like rainbow, and 30 stores are online at the same time, and online sales have broken through tens of millions of yuan.

Don't know brand founder Peng Xing "3 years in all parts of the country."

Set up shop

Finally, the goal of 500 stores in the 5 years is to open thousands of chain stores worldwide and strive to achieve terminal sales of over 10 billion yuan.

If it is realized, China's SPA model has another heavy weight member.