American Children'S Shoes Brand Stride&Nbsp; Rite Wants To Hit The Chinese Market.

2011/1/17 16:32:00 68

According to media reports, the United States

Shoe brand

The company Collective Brands and Hongkong Lifeng retail (Li& Fung Retailing) will open a senior shoe store Stride Rite in Hongkong this month.

Children's shoes

In the US, it costs about 50 US dollars (NT $1500), and the company hopes that Chinese consumers who spend more than 100 dollars on a pair of Adidas or Nike sports shoes will also be willing to buy half a pair of shoes for their children.

Rubel, chief executive of Collectiv, said: "China is not only an emerging market, but also an emerging market with pockets of consumers", so it decided to promote the brand of Stride Rite children's shoes to all parts of China, "Matt Rubel" said.

According to the Boston Consulting Group survey, the 6 products of China's middle class and the rich consumer group plan to increase spending include clothing and footwear, attracting foreign consumer brands. Gap, the largest clothing retailer in the United States, opened its first branch in China last month, and plans to import its brand Old Navy and Banana Republic into the Chinese market.

Another clothing brand Cherokee also plans to open up the Chinese market.

Bata, a multinational low-cost Footwear Group, has established a strong business in China, with nearly 250 retail outlets.

Collective Brands's brands include Keds, Saucony, Sperry, and discount stores Payless ShoeSource.

The group plans to add at least 700 new Payless stores in emerging markets in the next five years, including 15 stores in Indonesia next year.

Analysts pointed out that if the emerging market is developing at the current rate, the Asian market will account for 42% of global consumption by 2030.

In the next 10 to 15 years, the middle class consumer in Asia will surpass the US population and have strong market potential.