AOKANG Builds China's First Footwear Cooperation Alliance

There are nearly 30 provinces and cities in China, and more than 50 large chains. Letao There are over 1000 stores with annual sales exceeding 10 billion. This is the lineup of all the members of the China footwear City Council in Wenzhou in from December 15th to 16th. On the afternoon of December 15th, in Wenzhou, the third China chain shoe City Summit Forum was held in conjunction with AOKANG shoe industry. This means AOKANG. footwear industry Flag Kanglong The Red Flamingo brand is expected to add nearly 1000 terminal sales networks in the coming year.

It is understood that with the further intensification of the market competition in China's footwear industry, the footwear industry in Wenzhou, which is dominated by chain stores, has changed their development mode. On the one hand, they have promoted products and brands to the development of shopping malls, and on the other hand, they have realized the channel sinking and entered the chain shoe city, further expanding sales volume and expanding market share. In recent years, AOKANG's multi brand business has achieved remarkable results. Apart from AOKANG's main brand, its Kanglong casual shoes and red Firebird young fashion shoes have developed rapidly, and have become the first choice brands competing for each shoe market in Dalian. This time, the more than 50 shoe city executives organized by China's chain shoe city council came to Wenzhou to communicate with AOKANG on their cooperation.

At the forum, the newly established cooperative alliance issued the "China chain shoe enterprise cooperation declaration". The two sides said that the future will fully integrate the channel resources of the regional chain shoe cities, and carry out a full range of cooperation in the areas of commodity purchase, image promotion, activities promotion and training management. In the future, we will not exclude deeper cooperation in the field of investment and capital, and jointly build a brand of chain shoes city across the country, making the chain shoe city a professional channel with strong appeal and influence like the electrical appliance industry, such as "Gome" and "Suning".

"The retail channel of China's footwear industry needs an aircraft carrier urgently, and finally it will achieve strong alliances to jointly promote the transformation and upgrading of Chinese shoe enterprises and enhance their overall competitiveness." Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, said at the forum that the rapid development of China's footwear industry has entered the competition between resources and capital from a single product and brand competition. The establishment of the footwear industry cooperation alliance will gradually achieve the integration of resources and capital, and will lead Wenzhou footwear enterprises to enter a new period of rapid growth.

Li Li, chairman of the China retail chain shoe city council, looks after the establishment of the footwear cooperation alliance. It will not only be between shoe companies and terminal shoe cities, but also between shoe cities. The members are expected to carry out unified procurement, unified training and coordinated development among members, which is a cooperative mode which is suited to the requirements of the alliance.

According to Li Li, the chain shoe city was born in the early twentieth Century when the brand terminals broke through in a difficult situation. It has the advantages of high quality, low price and the popularity of target consumers. It is an attempt for the industry to overcome itself. Despite the attack on shops, employing costs and shopping malls, stores and other channels, most chain shoe cities have grown hard in some area. But after nearly 20 years of development, their advantages are still in existence. For example, Hubei's Prince shoe city, Anhui's big shoe industry, Jilin's big rich shoe industry and so on, have already occupied a considerable market share in the regional market, as Chongqing's red sail shoe city has more than 100 stores in the locals.

In view of the positioning of this retail format of chain shoe city, AOKANG took the two major brands of Kanglong and red Firebird. "We generally divide the shoe market into three grades, and there are three modes of shopping mall, franchised store and chain shoe city. If an enterprise wants to sustain its development, it should also push forward the existing two channels. They are fashionable and the price is right. Many shoe city executives have expressed their desire to introduce them as soon as possible. AOKANG shoe sales Co., Ltd. relevant person in charge told reporters.

"The shoes of these two brands, Kanglong and the Red Flamingo, have an absolute competitive advantage in our shoe city regardless of the style or price. The sales will be very good." Luo Tiegang, chairman of Hunan red bean red shoes city, loves Kanglong's casual style and Korean Firebird style shoes. He thinks that the two brands are clearly distinguished, fashionable and fashionable, and are very suitable for young people in the city.

"Wenzhou businessmen are good at joint and Wenzhou enterprises are good at integration. This is the most outstanding feature of Wenzhou mode. Similarly, the combination of manufacturers and peers is also the first step in industrial transformation and upgrading, and it is also a manifestation of the maturity of private enterprises. At the summit forum, leaders and experts also spoke highly of the footwear industry cooperation alliance.