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Wenzhou Footwear Enterprises Accelerate Pformation With Overseas Outlets

2010/10/14 18:30:00 49

Shoes And Clothing Enterprises In Wenzhou

Overseas Wenshang marketing network construction lets "

made in WENZHOU

"Go direct overseas."

News from Italy on the 13 day, Wenzhou shoes and clothing industry delegation signed 12 cooperation and procurement projects with local counterparts. This means that the city began to care for the first "Wenzhou clothing trade representative office" in June this year.

With the help of these overseas outlets, the traditional competitive industries of our city will be implemented quickly in "going global".

Transformation and upgrading


The construction of overseas Wenshang marketing outlets launched by our city will give full play to the resource advantages of overseas Chinese with overseas Chinese and the platform of overseas commodity cities, so as to set up regional sales headquarters, franchised stores or trade representative offices, so as to open up a direct channel of trade with the international market for Wen enterprises.

These plans are distributed around the world's Wenshang marketing outlets, like overseas "Wenzhou wharf", so that Wen and yang can take care of overseas orders and high-end business, and expand the "Wenzhou manufacturing" post crisis era.

Strategic layout


The head of the Municipal Bureau of foreign trade and economic cooperation said that the construction of the overseas Wenshang marketing network started by the garment industry has reached the expected results and is expected to bring more Wenzhou industries into play.

At the docking meeting, the "China Shoes Capital" and the "international shoes capital" shook hands closely to build industry self-discipline, information services and international exchange platform. The shoe leather industry association signed an agreement with the Italian side to set up a trade representative office; the industry leader Kangnai, Tamar, AOKANG signed a brand cooperation agreement with local enterprises, AOKANG also signed a cooperation agreement with Wanli wade to set up an international R & D and procurement center.

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