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When Will Chinese Women Wear Their Own Way?

2010/10/4 16:40:00 81

China

The market is full of

Copycat version

In the face of this "cottage fashion past style", most Chinese women's clothing businesses do not shy away from the "European and American fashion" such as rivet bags and feather accessories, and even "imitate (or plagiarize") Europe and the United States become their dominant capital in the market competition. The chief designer of a brand told reporters in an interview that "we want to make products accepted by the market, and now the costumes with popular colors and elements in Europe and America are the most popular ones. Our reference will win more markets for us. I believe this is also important for many other women's brands to be similar to many European and American fashions."

Reason

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It seems that with the banner of "market", the phenomenon of "Shanzhai" in China's low price women's clothing has become natural and righteous.

Although I have repeatedly reminded myself at the show, "this is a fashion fair, not a designer conference", after a whole day's show, I still regret to say that Chinese women's wear (if the Shenzhen trade fair can represent Chinese women's wear) left me with the impression that apart from Shanzhai, there is only regret.

Modern Chinese women's clothing (and even Chinese clothing) seems to be a difficult beast all along: this beast has great power, and even its glorious history can be found: leather clothing, smart Hanfu, beautiful and informal Tang suit, elegant and elegant cheongsam...

However, this rich inside information is like a deep internal strength tied to a former martial arts master who has broken hands and broken feet. It has no use at all. It is a beast of prey and has no channels to release itself.

We always use the excuse that "our fashion starts late" to evasive all the phenomena of "China's clothing / Fashion slump". It seems that our glory once belonged to yesterday. When we were behind, we were destined to lag behind.

Just as China's economy is taking off today, and in the world's view of China today, we still use the "good learning experience" as an excuse to follow the trend of popularity in Europe and America and the popularity of Japan and Korea.

Now recall that even the "Chinese style" that was publicized in the previous two years was also fry by foreigners. Those cheongsam, which was hidden in the bottom of the box by Chinese designers, and the blue and white porcelain that had been very popular in the previous two years, were only discovered by the designers abroad and the designers and costumes of the country.

10 years, even if the Shenzhen Trade Fair is a milestone, the development of Chinese women's clothing has been ten years. We can't always use the "absorbing essence" as an excuse to brazenly go to Shanzhai, Europe and America, Shanzhai, Japan and South Korea. Just now, the old Buddha has begun to put the Chinese character "Chanel" on the sweater. What is our women's clothes afraid of? A foreigner has learned a lot. It's time to go with the old Zong Xuexue and dig out the details of Chinese clothing. It's time to see the advantages of others and find out their unique culture. It's time to catch up with them.