Graduate Students Open Shop To Become "The Most Cattle Underwear King"

Two billion dollars in sales for one year. Entrepreneurship For half a year, a team of college students who want to compete with many online stores, this goal sounds like an impossible task, but it is even more ambitious to solve the gravel problem: "sales of Mr.ing is 120 million yuan per month, and a single item of Mr.ing can sell 7800 items in less than one hour. Two years is still a long time. If we do well, we should be able to achieve it in advance. "

Boulder is a master's degree student in grade two of Wuhan University of Science and Technology grammar school and chairman of pure life (Wuhan) science and Technology Co., Ltd. He and his entrepreneurial team started selling thermal underwear, half a year's sales on Taobao, which amounted to about 5900000 yuan, and the number of employees increased to 29.

Computer science, master's degree. Administrative management Since the beginning, gravel has been locked in the best combination of e-business. He did research before starting a business, and the failure rate of college students was as high as 90%. Apart from capital problems, no entrepreneurial team is also an important reason. Actively participating in the activities of the mass organizations in the university not only makes the ability to drill Boulder, but also enables him to recognize a group of like-minded friends and eventually form a team of 8 entrepreneurs.

In July 17th last year, the company did not start business immediately after its registration, but began. market research Study Taobao's different stores. Research found that online shopping is the best selling clothing, and the weakest one is thermal underwear. At that time, businesses selling underwear for warmth on Taobao sold their own stores and opened online shops without professional teams. He thought the opportunity was here.

Through the introduction of the father in the textile industry, Yu Zhaolin and the company have reached a cooperation agreement. Last September 9th, their online store was officially opened in Taobao mall. The company's 100 thousand yuan start-up capital came mainly from the savings of selling books before selling Taobao gravel. Buying computers and renting houses, the company's shelves are tied up, and 100 thousand yuan is running out of use. In the past few months, no one has got the salary. In order to save the rent, the warehouse had to be rented on the third floor and the four floor, and the goods came, and everyone went downstairs as a porter.

Online shopping, first of all, is to make people come. In order to attract popularity, they advertise a lot on the Internet; secondly, if people come to stay, then the customers' turnover rate should be improved. Through professional product description, simple shop decoration style, positive customer feedback, meticulous customer care system, fast and effective after-sale system, their business volume is increasing rapidly.

The company that just started working with them was just trying to see the state of mind. They didn't expect much. They didn't expect their sales achievements to be impressive in October. The sales of most days were more than the total sales of all the stores in Wuhan at that time. Their online store has reached the crown level in two months, with a monthly sales of over one million yuan, creating a record of Taobao online mall.

Just as everyone is excited by the growing sales every day, the crisis is coming quietly.

The company has been using the platform provided by Taobao, with no technical support behind the scenes. In November, as the weather began to turn cold, the order of thermal underwear increased constantly, and finally reached 100 thousand yuan daily sales. Employees are busy every morning from 8 a.m. to 2 at night. Insufficient inventory caused delays in delivery, complaints from customers were increasing, and the company's 400 telephone was broken down. The originally weak capital chain also broke several times.

There is a figurative metaphor for the boulder. There are too many customers. The supermarket cashier is too busy to solve the problem by increasing the cashier at first, but increasing the cashier can cope with the 100 additional customers, but can not cope with 10 thousand customers who go shopping. For this reason, they had to close down.

3 days after the closure, the company sent a letter of regret to the customer, with a discount of 15 yuan for each order, and basically no money. 3 days lost hundreds of thousands of yuan. For three days and three nights, the gravel did not sleep, and now I still feel "crying for no tears" in retrospect.

This matter has brought great trouble to the boulder, and can not rely on the services provided by Taobao. It must develop its own backstage system. He believes that e-commerce is not the final management, nor marketing, the key is technology. From the observation of McDonald's, the company has improved its operation mode by changing Boulder, and changed the old ways of employee's separate purchase and sale separately. All the links such as product order, check list, check list, packing and so on were all streamlined, and employees of each process were assigned their duties. He and his entrepreneurial partners' professional expertise once again played out, from the administrative center, operation center, storage center to financial management, they developed a complete set of system management software, the operation efficiency was greatly improved.

Although the company has just started, it has made every effort to standardize the gravel removal. It has not only made a staff manual of 38 pages, but also bought social insurance for employees from the very beginning. It also provides paid leave and regular training.

Why do we do that? According to Max Webb, according to sociologist, authority can be divided into three types: traditional hereditary, personal charismatic and legal. He hoped that he could become a "legal authority" and establish obedience to rules instead of obedience to individuals. He believed that the company must develop and avoid the problem of "easy to start business and hard to keep up", and the core team must be retained. He is considering the establishment of a career division system in the future so that every member of the core team can have a stage of development.

From the initial interim agent Yu Zhaolin underwear brand to the main agent pure clothing series, the company is still constrained by suppliers, and in the future it will integrate the industrial chain including production, and create its own "Airsun product" men's formal brand. It is reported that they have visited cooperative factories in Zhejiang, Guangdong and Jiangsu.