La Sha Took Cecilia Cheung To Court &Nbsp; Claim 41 Million 500 Thousand Yuan.

　　 Nearly three years later, Cecilia Cheung, the spokesperson of the second born, who was born in the second place, was in the early stage of his comeback. He was criticized by his former Endorser for the old scandal. He was accused of being negatively affected by his scandals in the past, and seriously affected the market performance of the market. The company suffered huge losses, so he sued Cecilia Cheung, and the lion made a huge claim to him for 41 million 500 thousand yuan.

Although it was suspected of speculation, and less than 50% of the chance of being ridiculed, Weng Rongdi, President of the group, denied the motive in an interview with reporters, insisting that they did so in order to "push the meaning of public figures (Dai Yan) by law".

　　 Endorsement

Before the "pornographic" incident happened, Cecilia Cheung, the sweet Hong Kong star, had always been the love of Lusha. The cooperation between the two sides began in November 2005, and spent 2 million 300 thousand HK dollars inviting Cecilia Cheung to be the spokesperson of the image. Because of the satisfaction of its endorsement, after the expiration of the 2007 contract, she took the initiative to increase the price and renew it for 3 million 800 thousand yuan.

However, shortly after signing the contract, the scandal of "pornographic scandal" broke out in January 2008, triggering a scandal in the global media. The public image of Cecilia Cheung and other stars plummeted. According to the side of Sha Sha, at that time, he carried out a series of packaging, design and brand promotion around Cecilia Cheung's endorsement. Sudden changes forced them to be forced to stop all marketing plans, resulting in a large number of products backlog, and intangible assets such as brand value also suffered losses.

But perhaps it was too busy to deal with the misdeeds, or have not been able to respond to the customary response to the celebrities, who claimed that the huge loss of the waves did not bring Cecilia Cheung to the court at the time, and did not even have the accusation of Cecilia Cheung in any public occasion. However, worried that the "pornographic door" consequences could not be solved, the group quickly replaced the spokesperson, hired another star Barbie Hsu to represent the products of the series, while in the middle of the contract, the Group paid a huge amount of compensation.

According to people familiar with the matter, it was the Sha Sha's move that directly led to the two time in May 2008 and September 2009 that Cecilia Cheung had taken court to court on the grounds of infringing his right to portrait. People familiar with the matter said they did not disclose anything to Cecilia Cheung and his agent before he made the spokesman for big s. However, these two lawsuits were all ignored because of insufficient legal basis.

Since then, the two sides have no dealings. Just when everyone thought that time could dilute everything, "retaliation" seemed to revive the old affair and put up a claim of up to 41 million 500 thousand yuan in the petition, which was a big surprise. It is not a big deal for a company to start a lawsuit, but because of the "pornographic door" incident, it is particularly noteworthy.

So far, the defendant Cecilia Cheung has not made any public response to this question, and he and Cecilia Cheung are not going to disclose details.

　　 Motivation is questioned

She chose to take her to court on the occasion of Cecilia Cheung's comeback. Some people thought this time point was too coincidental and strange. "There must be a plan behind the scenes. This is a commercial speculation with conspiracy." An outside visitor said so.

However, he denied the speculation. He shouted through the media: "people who are concerned about this matter should not comment too much, just wait for it to change. We will communicate with the media in time for further information."

According to an industry reporter, Weng Rongdi had expressed his intention of suing Cecilia Cheung as early as last October's Yiwu international exposition. At that time, Weng Rongdi declared that the actions of the "pornographic" stars completely surpassed the traditional moral bottom line of China, and they were to be condemned. Cecilia Cheung, as the spokesman for her, had caused great losses to her. She was the first to break the contract, and she would choose the right time to appeal to the law.

In a short message interview with Weng Rong Di, this reporter made repeated confirmation on the motive of lawsha's lawsuit, and put forward: "does he want to be an example, to make a star start to rise to the legal level because of the erosion of his private life, which leads to the legal system, and therefore promotes the relevant legal system of endorsement in China. reform "Weng Rongdi gave his acquiescence, and he sent a short message to reporters:" there must be legal restrictions on public figures. " And said, "please keep in touch."

　　 Heated debate

Dai Baoyi (lawyer)

I am not optimistic. La Sha group This lawsuit, his odds are not big, the lawsuit is not worth much. Of course, from the angle of improving corporate reputation and marketing, this lawsuit is worth fighting.

First of all, from the process of contracting, Cecilia Cheung There is no violation of the principle of good faith. According to the relevant provisions of China's civil law, the parties to a contract should abide by the principle of honesty and credit when they contract, truthfully inform the other party of their own information, and not deliberately concealment, otherwise they shall bear corresponding responsibilities. In this case, the affair between Cecilia Cheung and Edison Chan belongs to personal privacy, and there is no obligation to tell the group. The event of "pornographic door" after the incident was not what Cecilia Cheung could have foreseen, nor was it the result of his personal initiative.

Secondly, judging from the performance of the contract, Cecilia Cheung did not break the contract. The "pornographic door" incident was not caused by Cecilia Cheung, but because of other people's causes. Although this incident had a huge negative impact on Cecilia Cheung's personal image, it had no direct relationship with the contract of the group. Moreover, the negative impact of "pornographic" incident on Cecilia Cheung's personal image has not been quantified. It is very difficult for the group to investigate Cecilia Cheung's breach of contract.

Finally, it is hard for the group to prove that its losses were caused by Cecilia Cheung's "pornographic door" incident.

There are many reasons for the decline in sales of products, such as market factors, economic cycles, competition, quality, product upgrading and so on, especially since the international financial crisis since 2008, which has caused damage to many enterprises and is a decline of the whole economic situation.