Autumn Sale, Local Summer Wear, Sales Promotion

It is supposed to be the peak season for summer wear, but the summer wear of many shopping malls in the provincial capital has begun to clear up goods, which is nearly a month earlier than in previous years.

In the Liu Xiang of provincial capital, I saw that many stores have posted a notice of discount sale. In a well-known leisure brand clothing store at the Bell Tower Street, almost all summer wear styles in the shop have been discounted labels, and T-shirts, shorts and other hot products in summer are mostly sold at thirty percent off. When entering the store, the shopping guide will tell the customers which clothes are being discounted and the amount of discount.

I visited a number of brand stores in succession, and found that almost all began selling discounts.

Some stores discount amount, or even reached sixty percent off, half off.

What is the reason for the summer discount season?

"The earlier the discount, the greater the discount, the more attractive consumers are."

Ms. Xu opened a clothing store in Jiefang Road. According to its introduction, in recent years, after the summer heat, businesses will promote summer cleaning.

This summer clothing discount ahead of schedule, because clothing export situation is grim, some garment enterprises operating difficulties, and the domestic market, the competition between similar brands is more and more intense, resulting in increased inventories, tight funds, manufacturers urged the settlement of loans.

Therefore, clothing operators have to increase or promote sales in order to get more money back.

"Early clearance is to ensure synchronization with domestic trends."

Mr. Yu opened a fashion shop in Pingyang Road, capital city.

Now, part of the first line brand's autumn clothing listing time is in line with international standards. Businessmen will make the summer clothing ahead of time to clear the goods, which can make room for the early appearance of autumn clothing.

The relevant person in charge of Taiyuan Business Bureau analyzed that the marketing of clothing enterprises had a strong seasonal character, and the fashion and fashion changed greatly.

After entering the July, summer clothing consumption basically entered the saturation period. The summer sales promotion and clearance of goods in advance one month, seemingly on the surface, reduced the profits of new products, but on the whole, it greatly stimulated the demand of consumers and expanded the total market volume.

Taiyuan city commerce and Industry Bureau responsible person also reminds consumers, summer clothing promotion ahead of schedule, although buying clothes at this time is more cost-effective, but also should stay more heart, do not covet cheap at a time, fall into the discount trap.

If you really encounter a commercial discount, you can make a complaint to the industry and Commerce Department by calling 12315.