Shop Display Needs To Grasp Skills

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The brand loyalty of customers should be achieved by its unique decoration style, good quality and excellent service attitude.

The display of goods belongs to the category of pre-sale service, and it should be mentioned in the same position as after-sales service.

Fullness, serialization, color separation, stereoscopic.

These are the basic principles of display -- from the overall consideration of display.

Adopting these principles will help you arrange the products from a holistic perspective; give the most prominent position of the distinctive shoes; decide how to put the shoes in a more fancy form; and how to deal with a series of collocation.

In other words, these principles are both the beginning and the ultimate goal of your display plan.

It will help you integrate the display base with the display tools to create the most perfect visual effect.

The guiding principle of display is in the overall effect. In the final display, many display principles will overlap and merge into a large extent.

However, in the process of making display plans, each principle must be considered separately, as stated below:

Goods, grades, styles and colors are the most important prerequisites for the success of the store.

At this stage, the display of shoes in the Yi Kang store is mainly based on single display. According to the number of shoes placed in each shoe cabinet plan, the number of shoes in the shop is calculated.

A clear and reasonable layout of goods stalls can effectively save customers' time to understand the product process, and make it easier for customers to compare and choose shoes in their own needs, so as to create a convenient and comfortable consumption environment for customers. The improvement of single passenger paction efficiency creates more sales for stores.

　　系列化陈列

With the same color, style, similar material, heel or sole of the same style of centralized display, can be serialized, highlighting the style of goods.

　　色彩渐变陈列

From outside to inside, the color combination is shallow and deep, and brightness is bright and dark.

The sequence of color gradation is red: yellow to green, blue to purple.

　　精品柜陈列

The purpose of setting up a boutique is to form a partially enclosed space, to form a visual focus while stimulating customers' imagination. Therefore, it is necessary to put up shoes that are high-grade, dignified, tasty and rich in brand style.

　　小饰品陈列

The exquisite rhyming ornaments are placed on the upper container, which can harmonize the commercial atmosphere and space monotonicity of the goods displayed, and the highly pparent glassware, the coloring rustle vases, the tall and thin metal statues and so on are all good choices.

　　灯光：照明灯光、辅助灯光

Lighting is the cheapest advertisement in the shop. Compared with the expensive advertising costs, the monthly electricity cost is almost negligible.

The lamplight of the shop is to ensure basic lighting, shoe lighting highlights the delicate and texture of leather, and the backing of background lights gives the shoes a sense of three-dimensional (at present, there is no background lighting), and the soft light of the top spotlights gives the shoes a gorgeous color.

　　鞋柜空间规划原则

Higher priced Guangzhou shoes and classic tasty shoes are placed on the top level, while looking up to a sense of distance, they also give customers a sense of luxury. The second level is the gold level in the shoe cabinet, which is the most comfortable place to stay. It should be based on the amount of money and seasonal popular products. The third level is popular, soft bottom leisure and so on, while the old-fashioned, unsalable, broken code, special pricing, and off-season should be placed at the bottom.

　　集中陈列原则

Casual shoes are concentrated on display, colorful shoes, attract customers with colorful jumping blocks, and then pay attention to details of the merchandise.

Special shoe display

The concentration of special shoes can expand the visual impact of low price, and distinguish with other shoes in the store, which will not affect the sales of the positive shoes and the overall grade of the store.

　　季节性原则

When seasonal goods are placed at the entrance of the store, the pition products can be recommended at the top level, and the lowest level of the off-season products.

　　动感原则

The sample shoes should be placed on the shoe holder to be visually flexible and visually smooth and avoid visual fatigue caused by horizontal alignment.

　　视觉冲击原则

Proper chisen and personality display gives customers a sense of excitement. Visual impact deepens customers' impression of shops and brands.

　　距离原则：

High grade shoes are placed on the top, giving customers a sense of distance while showing the high grade of shoes. It is easy to feel at hand, and the sense of distance in the overall affinity atmosphere can cater for the customers' inner desires.

　　价格对比原则

Two similar shoes, low price often win the favor of more customers.

Customers will neither choose the most expensive nor the cheapest, and choose the middle price most of the time.