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Shoe Market Faces Confusion &Nbsp, Brand And Technology Are The Best Solutions.

2010/4/22 17:02:00 31

People have the "20 weak crown, 30 stand, 40 no confusion", in the twelfth China (Jinjiang) International

footwear industry

At the Expo, journalists heard the most about "pformation and upgrading". Jinjiang, the Chinese shoe capital with "weak crown", is facing changes and confusion.

　　强大：全球每12人拥有一双晋江鞋

Reporters learned at the shoe fair that, as an important pillar of Jinjiang's national economic development, Jinjiang footwear industry has become one of the most mature industrial clusters in Jinjiang. At present, 950 million pairs of shoes are produced annually, and every 12 people in the world own a pair of Jinjiang shoes.

According to the briefing, there are 3016 footwear manufacturers in Jinjiang, with 950 million pairs of shoes per year, of which sports and tourism shoes account for 40% of the total output of the country and 20% of the world's total output, and the products are exported to 163 countries and regions.

In addition to the advantages of "quantity", Jinjiang

Shoemaking

The industry also has a complete and complete industrial ecological chain, which has formed shoes, shoes, shoes, leather and shoes.

chemical industry

And other enterprises to produce a good pattern of going hand in hand, which specializes in supporting the production of finished shoes.

Sole

Up to now, there are more than 1500 professional factories, such as vamp, leather, hardware, and so on. Enterprises have basically completed their production from home to production.

Sale

The whole process.

　　困惑：国内外鞋业均有“20年现象”

After the news briefing of Jinjiang shoes Fair in April 18th, Chen Qingqin, Secretary General of Jinjiang Council of trade promotion and Secretary General of Jinjiang footwear industry association, threw out the theory of "20 years" in the media interview.

Chen Qingqin said that the footwear industry was first developed in Europe.

Italy

And so on, Italy later saw that the shoe making machine was much more profitable than the footwear industry, so the shoe machine was specially produced and the shoemaking industry slowly moved to the east of Japan and Korea.

More than 20 years later, the shoe industry moved to Taiwan, China. Japan specializes in making shoes and chemical products, while South Korea has made leather.

In 20 years, Taiwan began to turn.

Marketing

And shoemaking, throwing shoes into Jinjiang, Fujian.

Today, the shoe industry in Jinjiang has gone through more than 20 years.

In fact, the shoe industry of Jinjiang has been on the way for more than 20 years, and there are worries behind it.

For example, the export of Jinjiang shoes accounts for about 60%, most of the export sales are still OEM, and private brand exports are few. Jinjiang shoes have ten well-known trademarks in China, but there is no international brand.

The relocation of Jinjiang shoe business operation center and brand Department has also caused many entrepreneurs in Jinjiang to worry about whether Jinjiang shoes fade "Jinjiang color".

For example, Anta has moved the operation center to Xiamen, and moved to Shanghai with R & D men's clothing, including R & D, marketing and operation management.

PEAK, XTEP and 31st degree have already been enclaged in places like Xiamen and Guangzhou.

In addition, many shoe companies are raising funds through listing, but at the same time, they also bring some worries. The price of individual listed companies even falls below the issue price.

　　转型：品牌与科技是两剂良方

"There are two directions in the pformation of Jinjiang shoes: one is to make big brands, the other is to make machines," he said.

Chen Qingqin, Secretary General of Jinjiang footwear industry association, said.

According to him, the development of Jinjiang footwear machinery has shown signs at the shoe fair. Every year, the shoe machinery exhibition booth in Jinjiang is in short supply. The exhibition also has an outdoor shoe industry machinery exhibition.

However, Xu Yang, director of Anta brand marketing center, believes that the 20 years are not "a ridge" for Jinjiang shoes. He said that in another 20 years, Jinjiang shoes will still develop well, but perhaps the production base is not in Jinjiang.

The development of Jinjiang shoes depends on scientific and technological innovation.

The reporter understands, Jinjiang above scale shoe business enterprise all self supporting product research and development organization.

Among them, Anta (China) limited research and development center is recognized as a national technology center, 5 footwear enterprises R & D center has been recognized as the provincial technology center, the footwear industry in the city relies on independent research and development, currently controls the shoe industry to produce more than 2000 core technologies, and has 189 specialized profits.

Source: Xiamen Evening News