Taiwan Unified Ultra Business Layout Mainland &Nbsp; Multiple Brands Go Hand In Hand.

Huang Qianli said that after 7-ELEVEN entered Shanghai one year later, it tested the market acceptance in different business circles. This year it will enter a fast exhibition period. The first four months of this year will open 13 stores, which will double the 13 stores at the end of this year. The number of general stores will grow to 50 at the end of this year.

Unified super business statistics show that in the past year, the CITY CAFE sold in Shanghai is as high as 70 thousand cups, and now it is grinding 100 thousand cups of soya bean milk. Shanghai's first fast food Island (buffet) lunch will be sold for 450 thousand. It will win the chase and choose the Pearl milk tea on the anniversary. It will not only supply millions of Taiwan tourists to Shanghai to see World Expo, but also allow Shanghai people and people from all over the world to taste authentic Taiwan flavor.

Huang Qian Li yesterday full of travel, after the anniversary of 7-ELEVEN, then rushed to Shanghai World Expo Park, inspected the opening of Starbucks, Afternoon Tea and Mister Donut brand composite store, he hoped that the combination of three stores, in World Expo can create sales success, the brand store will also become a model of Shanghai and other places to open shop.

It is expected that World Expo will pour into 70 million people in Shanghai. 7-ELEVEN has opened one or twenty stores in World Expo. Under the rapid expansion of the number of shops, there will be a shortage of manpower. Taiwan will mobilize more than 10 experienced shop managers to support Shanghai. Each echelon will be three months, with the annual event of "15 yuan to send scraping cards", Expo concession products and "Food Expo" activities.

According to the unified super business planning, Shanghai 7-ELEVEN is expected to turn into a profit in 2012, and the total number of stores in 2013 reached 300.

At present, Shanghai's 7-ELEVEN group still has low revenue. The group's main revenue comes from Starbucks and Shandong unified Ginza supermarket. It initially estimated that the group's revenue in mainland China last year was about 2 billion 500 million yuan (about NT $11 billion 400 million). It is estimated that revenue will grow 25% this year, and the cause of China's mainland will also turn into a profit.

　　黄千里拓点 秉持创业精神

Huang Qianli, general manager of mainland China, who came to Shanghai in February 8th last year, was responsible for setting up Shanghai 7-ELEVEN and opening four 7-ELEVEN in three months, so that he could understand the joys and sorrows of innovation.

Huang has been a vegetarian for many years. To Shanghai, the first thing to face is that it is not easy to find vegetarian food. In addition to helping Mrs. Wang to help with three meals, he goes to the nearby restaurant to find a suitable restaurant to help cook the vegetarian meal and make a vegetarian lunch to the company. With the fast food Island (buffet) on the 7-ELEVEN line, every day the 12 dishes contain ten meat and two vegetarian dishes. Since then, he has been eating vegetarian dishes for fast food Island, and has been testing the vegetarian quality of fast food island every day.

Huang Qianli believes that 7-ELEVEN is quite successful in Taiwan, but it can not be applied to Shanghai with the same success mode. There must be a spirit of opening up a new undertaking. Many things need to be adjusted. For example, Taiwan Guandong emphasizes the refreshing health of the soup, but the soup head of Shanghai is sweet and thick brown. The same adjustment can be enlarged to the whole mainland.

Shanghai World Expo is about to debut. Huang Qianli believes that this year is a very critical year. It is not only a year for group performance to grow rapidly, but also a year to prepare for a loss of profits. With such a good World Expo blessing, it is necessary to make full use of strength and strength to sprint.