Salesman'S Reflection: What Exactly Do We Sell?

Sales are from strange to familiar, and then from familiar to strange, from strange to familiar, and spiralling up and down again; salesmen like Jackie Chan.

What is the nine step of "dragon of heaven"?

We are here to explore with you.

The sale looks beautiful, but it's hard to do.

What will we sell if we return to the flashy and return to the real world and strip our sales coat?

Speaking of several levels of sales.

From the day we started our sales, the first contact was product, and we were told to sell it.

Therefore, we should familiarize ourselves with our products and sell products as the center, and products will become the starting point of our sales.

The product is the first, and the salesperson is the second.

At present, there are many foreign trade enterprises in China.

The process of selling products makes us understand that the sales product needs innovative product support, and the good product will speak, as long as it is possible to use it as much as possible.

All of our marketing themes are around the products, methods and techniques to serve the products, and continue to dig out the differences of the products; the basic point of this level of sales is to show the maximum value of the product or the maximum difference.

Wang Po sells melon and sells its own products to identify the bright spots and enlarge them.

If there is no innovative product, then we must innovate sales skills, use sales techniques to make up for the shortage of products, and make up for the shortage of products.

Selling products is a marketing section.

With the improvement of product homogeneity, the competition of sales tier is becoming more and more intense. The lack of originality is more obvious. People begin to find that products can be homogenized, but it is very difficult for people to homogenization, but the focus of sales is shifted from products to people.

The professional ethics of salesmen has been paid attention to, and selling personal character has become a sharp sword in sales.

In fact, the character is higher than the product, the business is based on the person, and the selling itself should be before selling the product.

So in the sales market, there is a hot book called selling products rather than selling them.

Character adds more vitality, vitality and humanization to products, and the sales way of character + products is easier to succeed.

At this level, sales people are the first ones, and the products are second.

Selling character is the two stage of marketing.

In the era of instant consumption, people find that the consumption of fast food culture can no longer meet the needs of consumers. Therefore, fierce competition has promoted the sales behavior to a level: sales service, and sales advantage through lengthening sales process.

Haier in China has won the first pot of gold in its sales service with its five-star service.

GREE air conditioning has introduced six years' package repair and big package service.

There are also new suits, free dry cleaning and so on.

Service has become a powerful Mongolian medicine in product sales, which has given birth to a big market for sales service.

The pformation of IBM from selling products to selling customers is a typical example of sales service.

People have come to realize that services are more likely to create value.

This can not help but remind us of the saying that the life of a product is limited, and that it is unlimited to serve the people; we must devote the limited product life to the unlimited service for the people.

Love is also often heard such a sentence: your favorite, often do not choose you; love you, is often not your favorite; and the most long-term, it is not your favorite, nor the most love you, but in the most suitable time to appear that person.

We don't necessarily sell the best products or the best personalities, but we will say to consumers: I will do good to you for life.

This sentence is enough.

Sales service is the three paragraph of marketing.

With the move of sales behavior, there is a preposition of consumer behavior.

Advance consumer behavior, let customers feel the value of products or services in advance.

Selling customer experience is that customers can still enjoy products or services without first emptying their pockets.

It doesn't matter if you don't have it. It's also important to cultivate the experience of your customers. Let this experience be gradually integrated into the life of your customers. When a load does not become a habit, sales opportunities will come.

The test drive of cars, the free experience shop of digital products, the trial of food, the trial of cosmetics, and the massage bed are all set up by the experiential center. They can try to sleep free. Even the bath makers and bathtub manufacturers also let the beautiful women bathe in the streets, not to mention whether this is operation or not, but from the perspective of preset consumption behavior, it is indeed ahead of schedule and bold enough.

As long as it can be displayed in advance, businesses will not retain at all, and they will do enough to sell customers' experience.

Experience marketing has become another killer in sales.

Selling customer experience is the four stage of marketing.

Sales is not a one-off, sales is a never-ending game.

Sales are not squeezed toothpaste squeezed out, sales value is the vision, every sale should be regarded as re investment, sales paction is not completed by the end of the cost into profit, and it is precisely the beginning of profit, the paction is really the beginning of sales.

Consumers are lazy, they are afraid of taking risks, and they choose products that they are familiar with. Therefore, many surveys show that the contribution rate of old customers to enterprises is enormous.

Loyal customers are nurtured, and customer loyalty is your investment return.

Sales are not looting, nor possession, but symbiosis and common prosperity.

Konosuke Matsushita said: coexistence and prosperity with companies that have dealings with them is the only way for enterprises to maintain long-term development.

It can be seen that the investment mentality will be rewarded with sustained and generous returns.

Sales reinvestment is the five stage of marketing.

Customers' consumption is rational but impulsive.

Sales are not linear but fluctuating on customers.

Who can affect the mood of customers in the market, and who can control the purchase of customers.

To bring customers' attention from the material level to the spirit of concern, customer sentiment has become the first sign of sales, and the feeling of customers has become the sword of sales.

The sales customer was moved, and a friend of mine was fully aware of it in the sales process.

It was said that my friend had an appointment with a director of the railway department to discuss group purchase in the afternoon. It was summer and the weather was hot. As a result, "iron boss" was busy with other things and forgot to go back. My friend waited at the gate for three hours.

When the man came back, he saw my friend still waiting for it. The whole person was steaming sauna. He was very moved at that time and said, "go back in such a hot day. Why do you have to wait for me here? You are not afraid of heatstroke."

My friend said something more touched by customers: I have an appointment with you, that is, when the weather is hot, I will wait longer.

"Iron boss" immediately patted my friend's arm and said, "go back, young man!"

This year's Mid Autumn Festival group purchase is yours. Your products are famous brands, and people are also good.

Take a sample before the holiday and sign the contract.

As a result, group buying has been signed with my friends for several years.

The whole sales process is not gorgeous, and a sincere is enough.

Customers are emotional, but not good at giving love.

You must be good at digging up his emotional resources, not only to satisfy him, but to make him moved.

Sales customers moved this as the six paragraph of marketing.

The power of culture is endless.

The reason why Coca-Cola and McDonald's are popular in the marketing world is that they really sell American culture.

Where does culture come from?

Looking for it from the history of the development of enterprises, looking for it from the history of product development, looking for it from the boss's legend.

Culture can give you a high degree of sales and win the respect of customers, because it embodies and represents a value trend of customers.

Sales culture is more likely to achieve strategic cooperation with customers.

A friend of mine is using cultural marketing to fight hard in competitive bidding and win the joint promotion order of China Mobile X 30 million in one fell swoop.

The so-called "like-minded" is to first sell culture, with cultural identity and integration, in order to have sales cooperation.

Culture can influence and even change the way of life of customers, and culture can also educate customers.

Therefore, attacking the city is the next step.

Sales culture allows you to seize the commanding heights and gain more strategic cooperation.

Sales culture is the seven stage of marketing.

The original explanation of brand is "brand".

Brand marketing is a marketing way that simplification and symbolization of all marketing activities.

When we see a capital word "Z", we will think of Zorro, a brave faced man.

When we see a capitalized "M", we will think of the clown's kindly uncle Mai.

From here, Zorro is very brand marketing himself, uncle M is also good.

With the rapid development of brand marketing era, becoming famous brand has become the focus of enterprises, countries and even individuals.

In the brand, it condenses many factors such as product, moral character, culture and so on, and even a few generations of marketing people pay the brand.

We can say that we are marketing on the shoulders of pioneers, so we should not be brave and learn to use the power of brands.

Brand is the most profitable weapon and the most value-added weapon in sales. Intangible sales are sometimes more powerful than physical sales.

The power of a brand is intangible and infinite.

Sales brand is the eight stage of marketing.

Selling customers is selling customers. He also helps you to count your money.

This feeling is cool!

But this can not be done by cheating, but by mining the customer's own value.

Our sales behavior enables customers to discover their own values or dreams by themselves, and they willingly dress for you and volunteer for you.

The author has contacted a training company which is a coaching technical course. Almost all of their students were brought in by former graduates, and the company did not pay them any reward.

In this way, one session will bring a new business.

Why do they do this?

Many people say that this training allows them to discover their own value. They introduce new people to join this training because they want to help these people grow up.

It seems that the idea of helping others grow and helping others succeed is indeed a powerful inspiration.

So in our view, selling is not only selling you something that you have not sold to you, but also digging up what you have and selling it to you is also a kind of sales.

Dig the treasure out of the customer, then sell it to him, then let him dig the treasure in your way and then sell it.

Selling customers is like selling a seed. It will constantly copy customers out.

Selling customers is the nine paragraph of marketing.

What shall I sell to you, my customer?

Persuading customers to buy products and skills, persuading customers to buy and rely on services and innovation continuously, and persuading customers to buy and make them move depends on sincerity and perseverance.

Sincere and persistent salesmen should be down-to-earth in marketing, and they will be able to reach the sky and Jackie Chan.