Several Laws Of Plane Design

Whether it is logo or typesetting.

As a sign, sometimes graphics are secondary. Fonts can help you solve many problems, learn hard and master the design of fonts.

Everything is inseparable from the layout, all formats are inseparable from the font.

As the most outstanding representative of Oriental culture, you need to think carefully about Chinese characters.

To put it simply, the song style is very strict, solemn, and honourable; it is very modern, neatly and very simple.

With "0" as the standard, you'd better take "-50", which can be applied to the typography of the headline font. As a large area of text typesetting, it also needs to reduce the spacing of the font slightly. The sparse spacing can not only finish the task of easy reading, but will make the eyes tired.

Grasp the difference between "compact" and "sparse".

Finally, the height of the font, preferably pressed, is squashed, so that Chinese characters will look more like Chinese characters.

That's right. Let's try it. It's all very simple.

Three, format

。

If you don't have enough skills or time, you'd better use a safe typesetting.

Remember, in commercial design, do not try to exaggerate the skipping format. The more casual and disorderly works seem to take, the more time you need. You need to be very solid, and at the same time, you need to deal with all the details that have already appeared and create more details.

In a plane, the distance between the two elements can be extended to infinity, but you must have enough strength to prevent them from going out of bounds.

The more chaotic, the harder, not the other way round.

I emphasize business design. This is for your safety, because customers are paid. If you are weak, don't take risks.

A simple test is that there are two dots on a piece of white paper. Think about how to deal with the size and distance of two points, so that the paper will look tight and burst.

If you can create such a vision, you can create complex formats.

Four, back to the "steady" format, the most important point is: rhythm.

What is rhythm?

Because of different things, all of them produce rhythm.

Contrast, contrast, whether it is area, color, structure, no matter what the same, do not want anything different, otherwise, there is no rhythm.

You can understand the rhythm in typesetting with how the note produces melody.

Five, color

。

If you want to improve, try to discard the orthodox red, yellow, blue and green bar.

The sense of color is basically gifted.

But it can also be cultivated. If you like to watch movies, pay more attention to the films of the masters and see the color in them, take the common view of Wong Kar Wai's films, each of which is a color science.

What is color in graphic design?

Color is not red, yellow, blue, green, color is emotion, and the selection and modulation of every color is the expression of every mood.

So, the most important thing is that you must be a very emotional person.