Olympic Games Marketing "Olympic Committee" TOP Ranking

Declaration: we are the Olympic irregular regiment.

Compared to the Olympic regular regiment, the only thing we lack is money.

But we vow to win opportunities by creativity and wisdom, and to be respected by performance and action.

We refuse to accept mediocrity and never believe in innate superiority because there are weaknesses in strengths and opportunities in weakness.

In the face of the evolving restrictive clauses and the monopolistic superiority of the royal brothers, we should also be bold in thinking and exploring, and create a better Olympic economic competition with action.

We firmly believe that there is no God in this world, but we believe in God, because God is ourselves.

Non Olympic marketing has come to an important moment today. Rong Zhenhuan, a non Olympic marketing researcher and creative marketing consultant, has set up a non official Committee: the Olympic Committee.

With one's own subjective idea, a summary of the early results of non Olympic marketing is made, and the best creative people are included in the list of the "Olympic Committee".

It is a reminder to the Olympic regular regiment, and it is a spur to the non Olympic Legion.

Amateur looking at bustle, professional watch the doorway.

A wise man sees a wise man and a wise man sees a wise man.

Let's hope that the small list will help readers understand the subtlety of non Olympic marketing.

With the mode of running super girl, the key points of entertainment, public participation, interaction and other key elements are applied to the National Fitness Program "city to city". The appeal of milk brand and corporate social responsibility are effectively combined with the Olympic background and spirit.

Truly realize the three lines of integration among consumers, brands and Olympic Games.

The key is to know where the consumer is, and the milk is for consumers.

Most people know the concept of "Beijing Olympic Organizing Committee cooperation partners". The organizing committee is sure that no one can cooperate, because when a partner is spending money.

In reverse thinking, when partners do not spend money, they can increase their reputation. The answer is obvious.

Consumers?

So snowflake put forward a promotional campaign under the slogan of "beer lover partners", which successfully enhanced brand awareness.

The distance between the Olympic Games and the Olympic Games is closely related to the concept and slogan. Although it is not a "direct relative", it is "mixed up" as a "cousin". At least it looks very similar. Like the old cow's Mengniu, it is also understood that beer is for consumers to drink.

The reason is that it is sexual harassment marketing. Don't get me wrong. My synopsis is "the nature is similar to harassment marketing". If you understand something else, it can only mean that your thinking is more mature.

The allusions of Wei and Zhao tell us that the means to win victory can not be a positive confrontation, and detour roundabout can also achieve the goal.

After Lining lost his support to the Olympic Games and lost to Adidas, he immediately improved his strategy to sponsor the 5 Sports Channel hosts and reporters.

Controlling this kind of superior resources is no doubt giving Adidas a drastic salary, putting the brand logo on the host of the central 5, plus the reporters who are all pervasive in the field, sponsoring many hot winning teams: diving, gymnastics, Argentina men's basketball team, Lining's "edge ball" intelligence quotient is really superior.

The fashion show, the popularity of civilians, participation in the Olympic Games and support of the Olympic Games have been merged into a "beauty cheer for China and for the Olympics".

Hold the "new flight 2008 cheer group" national trials.

This is a large-scale fashion show that can carry countless youth dreams. Since this special beautiful "cheer group" will become a landscape, the new flying will naturally bloom in the scenery.

Without resources, borrowing resources is the original intention of finding allies. After all, big trees enjoy cool weather.

Minsheng Bank and VISA jointly launched the "Olympic Fuwa credit card". China Merchants Bank and Samsung and VISA jointly launched Olympic credit cards, leveraging the global partners of the Olympic Games, and Minsheng Bank and China Merchants Bank linked their brands to the Olympic Games.

All the trees that are suitable for their sunshade are found.

The Olympic spirit is "stronger, higher and faster". So, according to the characteristics of products, she proposed that it could make products more complete, better and more comfortable.

This is also a kind of similar language marketing.

The advertising strategy is obviously stronger than that of rival Mona, for example, "China has a" red rush "and" La Sha, not only attract "advertising can always attract more attention.

Conversely, the advertisement of Mona is slightly inferior.

TOP7: Wong Lo Kat: sneak out

The Olympic Games do not let me bless, 08 do not let An Qinghe, then I wish Beijing can always.

Wang Laoji is the train of thought.

So we held a "great national fitness campaign" to bless the 56 ethnic groups in Beijing.

This is a large-scale nationwide participation Campaign sponsored by the Wang Laoji group.

The event will be launched across the country with 56 ethnic groups wishing Beijing emissaries to find and select events, and more than 300 national sports major sports events in more than 100 cities across the country. At the same time, millions of people will be invited to bless Beijing's signature.

Blessing Beijing is the strategy of circumvent the barriers.

80 million yuan was aligned with CCTV, and AUX air conditioning was later announced as the exclusive strategic partner of the National Olympic Sports Center in Beijing, Ningbo.

CCTV is the first strong media in China, and the main window of the Olympic Games is aligned with resources indirectly.

The Olympic Sports Center is the focus of the Olympic Games, and becoming a strategic partner is equivalent to an indirect monopoly.

Later, AUX can come out and say that CCTV is my left face, and the Olympic style is my right face.

In order to raise the monopoly position of Sohu, China's top three Internet media company, Sina, NetEase and Tencent, have jointly held a press conference in Beijing, announcing that the three parties have officially become a strategic cooperative partnership, and set up a strong "Olympic report alliance". They will vigorously carry forward the Olympic spirit of "faster, higher and stronger" and jointly publicize and popularize the Olympic concept, and create a social atmosphere of "Publicizing the Olympic Games, supporting the Olympic Games and winning the Olympic Games", so as to create a richer and more high-quality network platform for the majority of users and customers.

Although Zhang Zhaoyang is very disdainful, he said: three zero plus or zero, but one thing to remember is that the Olympic Games without media coverage will not become a successful Olympic Games.

Finally, the Olympic Organizing Committee is likely to turn a blind eye to it.

Moreover, the open alliance has been open to the public, and more multimedia is welcomed. The intention is to disintegrate the monopoly of Sohu.

Otherwise, everyone knows that cooperation in the same industry is always for the tiger, and the three network media competitors are not anxious.

Now the marketing is increasingly looking at the value chain, and the competition between enterprises is no longer the competition of point and point.

It's a competition between value chains.

Therefore, in more cases, enterprises should look at the marketing chain and look for opportunities in the chain.

For example, Simon Electric is to lock in the Olympic supply chain and get associated status.

Simon electric intercepted the project from the Olympic construction supply chain and then competed with it to compete in the market.

Through the Olympic "bird's nest" (National Stadium) and the water cube (National Swimming Center) switch supplier, it paved the way for other subsequent projects. The national key project is a witness and trophy. This model project will become a promising tool.

For example, the follow-up Simon successfully joined Hengda Real Estate and Vanke's switch project.

This is the key 1, which is easy to generate N 0.

In a word, at this stage, it is a summary for non Olympic marketing enterprises. Like other marketing friends, I can always be glad that some of the non Olympic enterprises that have used intelligence and creativity have repeatedly ambushed.

Why can the ambush succeed? It is not that these enterprises are absolutely smart, but the Olympic regular army gives us too many opportunities.

Looking at their strategy and tactics, homogenized marketing techniques and narcissistic marketing activities, we can only encourage them to constantly evolve by differentiating them. Otherwise, if they do not regard resources as resources, they will know that they despise and condemn the "improper conduct" of our Olympic Committee, and have never been able to reflect on their shortcomings. Eight.

Instead of always crying out before parents, it is better to use creativity and wisdom to meet challenges.

Our "Olympic cleaning committee" is not a charitable organization. You spend money without protection. We will create more consumer experience, experience our voice and experience our products.

Finally, we warn Olympic marketing companies that you will never think of or fail to do so. Our "Olympic Committee" will teach you, and this camp will continue to magnify, resources can monopolize, but it will never monopolize wisdom and creativity.