Bosideng, Together With "Water Brother" Wang Yuheng, Explores The Secret And Traces The Source Of Quality, Demonstrating The Leading Power Of The National Brand

In the wave of global economic integration, China's apparel industry is booming. With excellent quality and innovative spirit, BOSIDENG, the leading brand of Chinese down jacket, has been steadily playing in the domestic market, and has become a shining example of Chinese brand strength on the international stage.

In order to deeply demonstrate the outstanding brand strength and strict quality control as a leading national brand, in late October 2004, Bosiden held a quality tracing activity of "leading, exploring the ultimate" at its headquarters. Together with the Antarctic Ambassador, "Water Brother" Wang Yuheng, and several well-known bloggers and media representatives from the fields of technology, evaluation, and fashion, Bosiden launched a quality exploration trip.

Chairman and President of the Board of Directors of Bosiden Group Mr. Gao Dekang, the founder of the brand, said in a speech at the event: "Bosiden has always been based on people's new needs and expectations for a better life, adhere to the long-term principle and value creation, focus on customer value, adhere to the strategic direction, adhere to brand leadership, strengthen innovation drive, practice social responsibility, and write new achievements of world down jacket, China Bosiden, and leading the new trend from" China first "to" global leader "."

Gao Dekang, Chairman of the Board of Directors, President and Brand Founder of Bosiden Group, delivered a speech

Trace the source of quality, learn from Bosiden's quality and ingenuity

As one of the core competitiveness of Bosiden, quality is also the solid cornerstone of its brand development, and also the direct embodiment of its ingenuity. Speaking of Bosiden's pursuit of high quality, Mei Dong, CEO of Bosiden Group, said: "Bosiden has always regarded 'high quality' as the lifeblood of brand development. In recent years, we have built a quality management system of the whole value chain with consumers as the center. We have transformed from product thinking to user value thinking, insight into user value needs, establish a total quality management system, open the quality management closed-loop, achieve full process positive control, reverse traceability, and truly integrate ingenuity chain

Lu Zuo's ingenuity and quality have created the brand's "good reputation" with the high quality of the world's leading professional experts. “

Speech by Mei Dong, CEO of Bosiden Group

During the field visit, the guests witnessed how Bosiden practiced ingenuity in product research and development and production processes, and implemented quality leadership. As the core of the quality control system, Bosideng's raw material expert laboratory is undoubtedly a concentrated demonstration of ingenuity. Since its establishment in 2000, it has been recognized by various authoritative institutions and cooperative customers, including the CNAS (China National Accreditation Service for Conformity Assessment) accreditation certificate and the Badminton Association of China certification. Here, every feather and fabric needs to go through a rigorous and precise testing process to ensure that the ingredients are pure and the quality is excellent. The laboratory has not only established an internal control system higher than the national standard, but also implemented extremely strict screening standards for raw materials, Each link embodies the ingenuity and wisdom of Bosiden people, and together they create the brand's unremitting pursuit and firm commitment to high quality.

During the visit to the intelligent manufacturing factory, the guests went deep into the production line, observed the production processes of eiderdown, from tailoring to sewing to the full inspection center, and witnessed how Bosiden integrated ingenuity into every detail. In the cutting production area, the automatic cutting machine shows Bosiden's dedication to accuracy with its accurate shape and 100% cutting accuracy; Stepping into the automatic production area, the template tools carefully designed according to the pattern pattern are sewed along the fixed slot, realizing double 100% of sewing quality and consistency, highlighting the supreme pursuit of process details; In the rear production area, a set of five person flow inspection process and strict management and control of metal foreign matters of garment inspection needle jointly safeguard the quality of each garment; As for the filling room, with the accurate weighing of 0.01g and the ultrasonic direct sealing technology after filling, the automatic filling machine completely eliminates the risk of pile leakage during handling. Bosiden's ultimate pursuit of craftsmanship details and persistence in high-end quality have been perfectly interpreted here.

The "Logistics Park" of Bosiden intelligent distribution center is as impressive as the technology center. In the logistics park, artificial intelligence and automation technology are closely integrated to build an efficient and accurate production and distribution network, ensuring that every product can be delivered to consumers on schedule and accurately, greatly improving customer satisfaction, and building a more solid trust foundation for the brand.

As the core driving force of Bosiden's scientific and technological innovation, the Technology Center gathers the world's top scientific research wisdom and cutting-edge experimental equipment. Among them, the "Wind, Rain and Snow Laboratory" simulated a variety of extreme weather scenarios, and carried out rigorous and testing on the performance of clothing to ensure that every product can bring consistent warmth to consumers. The "Polar Laboratory" is a scientific and technological model jointly created by Bosiden and the China Polar Research Center. It can simulate the extremely cold environment of - 70 ℃ and extreme conditions such as level 9 wind, and comprehensively verify the excellent performance of Bosiden in terms of warmth, wind and water resistance. In addition, the Technology Center has also realized the accuracy and efficiency of product design and development through the deep integration of artificial intelligence technology and 3D virtual simulation technology, so that every creativity can be transformed into high-quality products in reality.

Visit to Bosideng Headquarters Park

In addition, the visit to the "Dengfeng Hall" corporate culture hall also deepened the guests' understanding of Bosiden's brand culture and brand responsibility, and made them have a deeper understanding of Bosiden's "high-quality" brand gene.

Exchange and discussion meeting to discuss high-quality development of the industry

In addition to in-depth visits, Bosiden's internal and external representative exchange meeting on the quality theme of "To lead, to explore the best" is full of dry goods. Ms. Yao Xiaoman, Vice Chairman of the International Down and Feather Bureau and Honorary President of the China Down Industry Association, Wang Yuheng, Antarctic Ambassador, "Water Brother", and Bosideng's high-level representatives, centering on the core issues of quality development, from multiple perspectives such as market trends, quality system construction, and consumer insights, Open an in-depth dialogue with media guests on the collision of ideas and the blending of wisdom.

In the conversation, Rui Jinsong, senior vice president of Bosiden Group and general manager of Bosiden Business Department, took the lead in giving a speech, sharing how the brand can better adapt to the market and win consumers' favor from the dual perspectives of market and sales. He pointed out that "quality development is the key to gaining consumer recognition. Bosiden insists on taking consumer demand as the core, keeping pace with the market, and constantly improving product quality and service level. At the same time, we are committed to developing new technologies and materials, and continue to optimize the channel structure, improve operational efficiency, expand brand promotion and promote digital transformation. By concentrating resources to create efficient stores, we improve brand reputation and overall profitability. “

Rui Jinsong, Senior Vice President of Bosiden Group and General Manager of Bosiden Business Unit

He Maosheng, vice president of Bosiden Group and general manager of the supply chain management center, took the thermal insulation performance of extreme cold products as an example to describe Bosiden's strict control of product quality in every link of the supply chain, He said: "Bosiden has always adhered to the principle of quality first, and through scientific research investment, quality system construction, logistics assurance, quality control digitization and other efforts to ensure that every down jacket is worth the money."

He Maosheng, Vice President of Bosiden Group and General Manager of Supply Chain Management Center

In addition, Ms. Yao Xiaoman, Vice Chairman of the International Down and Feather Bureau and Honorary Chairman of the China Down Industry Association, exchanged and shared views on the current development situation and trend of the down industry, the difference between the domestic and international down clothing market and other topics. She highly praised Bosiden's contribution to the formulation of national standards as a leading brand in the industry: "Bosiden has not only promoted the rapid development of the domestic down jacket industry, but also injected new vitality into the international down jacket market with its excellent quality and continuous innovation spirit."

Yao Xiaoman, Vice Chairman of International Down and Feather Bureau and Honorary Chairman of China Down Industry Association

At the end of the activity, Wang Yuheng, the Antarctic ambassador and "Water Brother", expressed his understanding of this traceable quality trip. He said, "Through this traceable quality trip, I have a deeper understanding of Bosiden's adherence to quality and pursuit of innovation. As the brand ambassador of Bosiden, I am very willing to work with Bosiden to lead Chinese brands to the world and let more people feel the warmth and strength of Bosiden. " At the same time, he also shared his expectation of experiencing the latest scientific and technological achievements of Bosiden in China's Antarctic expedition with Bosiden.

Wang Yuheng, Antarctic Ambassador and "Water Brother", shares

In the name of quality, Bosiden leads a new chapter of Chinese brands

This traceable quality trip comprehensively demonstrated Bosiden's ultimate pursuit of quality, let many guests witness Bosiden's persistent exploration of quality, deepen brand recognition and trust, and inject strong power into Bosiden's future development. This event not only demonstrated the strength of Bosiden brand, but also strongly announced the future development prospects of Chinese clothing brands - Bosiden will continue to stick to quality first, take innovation as the wing, and move towards the goal of "becoming a leading down jacket expert in the world".

In the future, Bosiden will continue to adhere to the principle of quality first, embrace market changes with a more open attitude, continue to innovate and make breakthroughs, and create more value for consumers. At the same time, Bosiden will also actively fulfill its social responsibility, promote the green development of the industry, contribute to the future development of Chinese brands in the name of quality, and lead Chinese brands to write a new brilliant chapter.