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Points For Attention In Inventory Price Reduction Of Garments

2014/4/22 19:30:00 26

ClothingPrice PromotionBusiness Strategy

< p > < strong > price reduction, first of all, "teacher is famous" < /strong > < /p >.


< p > to find out a suitable reason for price reduction by ingming up the name and not allowing customers to think it is < a href= "//www.sjfzxm.com/news/index_c.asp" > commodity < /a > can not sell, or the quality is not good enough to reduce the price.

In reality, the names of business markdowns usually include: < /p >


< p > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > seasonal > /a > price reduction or major holiday price reduction.

< /p >


< p > 2, business celebrations will be reduced.

Such as the opening of new stores, the opening of 1st anniversary, sales of several million yuan, and so on, can become the reason for price cuts.

< /p >


< p > 3, special reasons for price reduction.

Such as shops demolition, shops to change the direction of operation, the expiration of the rental and so on.

Although some businesses have been cutting prices all the year round, they are always justifiably honest. There are many reasons for this. Although the number of price cuts is more, they do not damage the image of merchants or commodities.

< /p >


< p > price reduction promotion refers to the promotion of enterprises in a certain period of time to expand sales volume, under market pressure (consumers, competitors, product upgrading), use product prices to quickly capture the market and improve market share.

Price reduction is not simply a reduction in price, but also a profound knowledge.

By the end of the year, many clothing businesses have launched the price reduction banner. So what exactly should they pay attention to? < /p >


< p > < strong > price reduction matters needing attention in operation skills < /strong > < /p >


< p > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > price reduction < /a >: according to past experience, when the price cut is below 10%, almost no sales promotion effect can be achieved; the price reduction should be at least 15% to 20%, which will produce obvious promotional results.

But when the price is over 50%, it is necessary to explain the reasons for the substantial reduction, otherwise customers will suspect that it is fake and inferior commodities, but dare not buy it.

< /p >


< p > 2, price reduction category: a few stores in a mall depreciate substantially, a small price reduction over a wide range of commodities and good sales promotion effect.

< /p >


< p > 3, price reduction information pmission: there are many ways to pmit price information to consumers. The price tags are directly linked to goods, which can attract consumers to buy at once, because customers can not only see the amount and extent of price reductions, but also see reduced prices.

A trade-off can be made and decisions can be made immediately.

Besides, in the price tag or price reduction advertisement, two prices should be marked before or after the price reduction, or the amount and extent of the price reduction should be marked to prove the authenticity of the price reduction.

< /p >


< p > editor's note: we often see that some businesses have written down the signs on the price tag, such as "clearance sale", "price reduction" and other bad words. Many times it is easy to derogate the store and brand image, which makes people feel that they are dealing with cheap and low-grade goods.

Therefore, even if a businessman cuts prices, he should try to use the words such as "discount price", "merchandise sale" and "letting profits and rewards" to give people a better impression.

< /p >

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