The Major Sports Brands Actively "Save Themselves" Have Expanded To Outdoor Areas.

< p > it is reported that the high inventory of sporting goods industry is already a well-known fact. Many sports brand stores have specially opened up "outdoor area", part a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > and a target= "_blank" href= "_blank" > shoes > >, also marked "waterproof", "breathable" and other outdoor products.

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< p > traditional sports brands such as Adidas, Lining and Kappa have launched outdoor products series, and the pformation trend of sports products to outdoor products is more and more obvious.

By comparison, it can be found that the shoes and shoes that are generally labeled as "outdoor" labels are twice as expensive as those of ordinary products. For example, the price of a pair of ordinary running running shoes is about 500 yuan, but if they are professional outdoor shoes, the price is at least 1000 yuan.

Zhang Qing, a sports brand expert, said that such a situation does exist. At present, the profits of outdoor brands are not only higher than those of traditional sports brands, but also the potential of the market is much larger.

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< p > the vigorous development of domestic outdoor products industry has attracted more and more domestic and foreign brands and capital involvement.

Domestic sports brands are fighting for outdoor products market under the background of the depressed sports products industry.

According to the 2012 annual survey report of China outdoor products market, the number of outdoor brand brands in China has reached 823 in 2012, an increase of nearly 15% over the same period last year.

The fierce competition can be imagined.

At the same time, domestic outdoor brands are also quietly showing high inventory.

Take "Pathfinder" as an example. In the first quarter of this year, domestic outdoor brand Pathfinder inventories amounted to 250 million yuan, up nearly 50% over the same period last year.

Associated with the pain of high inventory in the sporting goods industry, will the bustling outdoor brands now repeat the same mistakes? Zhang Qing, a sports brand expert, says this concern is justified.

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< p > in fact, some outdoor brands in China have realized the problems caused by inventory, and some companies have begun to adjust their product structure.

Look at inventory problems.

For example, the Pathfinder brand has been trying to make some new changes.

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< p > for the strategy of brand differentiation, Zhang Qing believes that this is a very correct approach.

Whether it's a professional outdoor brand, or a sports goods brand that is entering the field of outdoor products to "grab cake", it is the key to prevent the outdoor product industry from repeating the mistakes of the sporting goods industry.

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