How To Improve The Field Identification Of The Exhibition

Selection of booth locations

Choosing the right venue is an important part of the exhibition plan.

First of all, we need to consider the way people flow, understand the direction of the movement of people in the exhibition venue, and choose the booth accordingly.

For example, the most frequent places for traffic flow are near the entrance and exit, toilets, lounges and catering areas. There are potential problems in the exhibition hall's columns and cargo areas.

If their stalls are located next door to competitors, exhibitors should use their stalls effectively to display their products in favor of competitors.

If you want to use high quality items such as hanging signs, high rises or covers during the exhibition, you must select places of sufficient height to avoid visibility.

In addition, group companies or enterprises can also organize groups to participate in exhibitions, which will enhance the momentum and expand the influence.

Usually, the exhibition staff pay attention to providing information for exhibitors, but they ignore the real purpose of exhibitors, put the manuals, gifts and samples on the table and leave the visitors away automatically, which not only can not effectively understand the customers and market information, nor is it the purpose of exhibitors.

They often miss important information for lack of questioning skills.

To avoid this problem, training and preparation before exhibition are necessary.

It is very important that the participants in the exhibition must be willing to talk with strangers and understand their needs. They will send timely printed or exquisite gifts to potential customers to achieve the ultimate goal of marketing.

Pictures and company brochures allow visitors to get more information about products outside the exhibition.

In addition, exhibitors can also provide videotapes, models and product cards at the venue (clearly listing telephone numbers, URLs, faxes, mailing addresses, etc.) to expand the publicity effect.

Most of the exhibitions are provided to the exhibitors' ceiling spotlights or they are ready to carry the portable lighting system.

According to the industry survey, lighting can effectively increase the awareness of exhibits by 30% to 50%.

In addition, select a small number of large display pictures to create a strong visual effect.

Too dense or too small pictures are not easy to read, and at the same time limit the use of propaganda text.

To place the picture above the line of sight, and use bold and eye-catching colors, avoid using neutral colors that are easy to integrate into the background, so that the booth can emerge from a distance.

In addition, exhibitors must rely on traditional ways to rely on large-scale exhibitions, while highlighting innovative designs to attract audiences.

Choose the right display and exhibition products according to the size of the booth to avoid overcrowding or emptiness.

Advertising before exhibition

Advertising publicity plays an important role in the whole exhibition process. Professional exhibition management companies believe that exhibitors must publish at least one or more advertisements in the professional magazines in the first three months before the exhibition, then send copies of the report to the present and potential customers, and add information to remind the customers that the product will be exhibited in the exhibition. At the same time, an exhibition VIP card containing the name and booth number of the exhibitor can also be attached to the exhibition organizer.

At the same time, more and more exhibitions and sponsoring cooperation units are now providing website links for exhibitors. Exhibitors can enhance the visibility of the company and its website, or make prior arrangements for business negotiations during the exhibition.

Exhibitors can also publish exhibition products, pictures or themes, or even more detailed product information, so as to improve the identification of exhibition sites.