How Far Are We From Hongkong Fashion Week?

Not being touted. Hongkong Fashion Week This is perhaps the future development goal of Shanghai fashion week.

The spring and summer fashion week in Hongkong, which opened in July 5th, is similar to the previous scale: the 4 day fashion week and related exhibitions attracted 1700 exhibitors, and over 5000 professional buyers from all over the world. It is worth mentioning that this fashion week is specially designed for exhibitors from mainland China, specially exhibitors from Hangzhou, Jiaxing, Ningbo, Shaoxing and Wenzhou 5 exhibitors. As usual, as one of the largest fashion week in Asia (and the other is the more fashionable Tokyo fashion week), even if you pay close attention to fashion magazines or websites around you, it is hard to find a series of special reports. The reason is about two. A Hongkong fashion week is clear about trading. Most of the designers appearing in fashion week in Hongkong come from all parts of Asia. The selection criteria do not require them to be top brands or avant-garde styles, but rather to brands that suit everyday wear. Designers from Indonesia and Thailand often appear in the fashion week of Hongkong and attract other Asian buyers or fashion buyers from North America and Europe, thus giving them the opportunity to enter the global sales channels. This style of encouraging transactions is not too popular. fashion The favor of the media.

Two, the editing direction of our fashion media these years is to flatter luxury international brands and promote originality. So the readers either saw the latest news from the top four fashion week, watched the advance fashions that were not only expensive but often impossible to wear. The fashion editors were able to decompose the trend after ruminating, and then teach the readers how to follow suit and wear out. Or it is time to recommend two excellent Chinese original designers. - after all, when the total number of domestic designers is very limited, it is not so easy to excavate one or two new stars every year. The former leads directly to the homogeneity of readers' fashion aesthetics, either Japanese or Korean, or European and American, but the most fashionable people in the city. Even in the most popular streets of Nanjing West Road, passers-by styles are often similar to each other. It is rare to see a few examples of creativity and individuality. In the process of constantly frying the cold rice, the latter has been famous for their famous Guo Pei, such as "suspected plagiarism". Of course, this is not entirely the media's fault. This reflects the creativity and capacity constraints of the entire fashion industry.

Many people like to take it. Shanghai Compared with Hongkong, this city often publicize that it will take the creative fashion capital as the development goal, hoping to recreate the magnificent scenery of the Oriental Pearl. Indeed, many people are very confident about this. For example, in the real estate regulation and control policy for a day, there are still many Hongkong compatriots in Shanghai who are ready to buy real estate, because "compared with Hongkong, Shanghai's house is really not expensive," and "Shanghai will surpass Hongkong in the future." When it comes to the future, it is not too much to hope for without a deadline. But for the creative fashion industry, the gap will not be less than 10 years.

Take fashion week as an example, there are also China's international fashion week and Shanghai fashion week in Beijing. Among them, Shanghai fashion week also invited the president of the French high fashion union to take part in the exhibition, including Sonia Rykiel, Jean Paul Gaultier and so on. In those days, Shanghai's fashion week had been raised in one fell swoop. However, it turns out that the Shanghai fashion week's big show and after pary have only become a few of the fashionable party in Shanghai. At that time, the fashion week was held in the tent of Fuxing Park. Many spectators saw the end of show directly into the next cash box or the most fashionable nightclub Park 97 in the other corner of the park in Shanghai. In addition to being a party talk of all kinds of people, these big names of fashion show did not make Shanghai become an international fashion center - after the highlight of the aura, Shanghai fashion week failed. Even compared with the Beijing fashion week after coming up, the latter can attract at least a series of new quarterly releases of most famous designers such as Qi Gang every year.

Facts show that the influence of fashion week, besides the big press conference on the facade, requires a broad industry foundation. The survival environment of designers, the brisk development of local brands, the level and scale of upstream industries such as fabric design, the maturity of distributors, the consumption ability and aesthetic habits of consumers, and the educational development of the design industry, all of these, will finally lead to the boundless activity of the creative industry. When we can see the local brand with distinct personality but not necessarily known in our shopping mall, buyers will no longer match the brand catalogue standard, but have their own professional aesthetics and business judgement. By that time, perhaps we will have "Fashion Week" which can't be ignored in all Asia and even the whole world.